We are looking for a Head of Programmatic to lead and scale our international inventory monetization business, including our global header bidding services across all markets.
This is a strategic leadership role that combines deep technical understanding of programmatic ecosystems with a strong commercial mindset. You will own our monetization strategy, build and manage relationships with SSPs and DSPs globally, and drive measurable revenue growth.
Key Responsibilities:
- Own and lead the programmatic monetization strategy across all markets.
- Manage and expand partnerships with SSPs, DSPs, and ad tech vendors.
- Drive revenue growth and yield optimization across our header bidding stack.
- Oversee header bidding performance optimization and related technical projects.
- Provide data-driven insights and recommendations to the Portfolio and Sales departments.
- Identify and evaluate new monetization opportunities and programmatic technologies.
- Ensure best practices in ad quality, transparency, and brand safety.
- Represent Ads Interactive in key industry discussions and partner meetings.
- Building and managing the Programmatic team and processes, technology stack and strategy
Maximizing yields from all programmatic sources: from PMPs and OMP
Implementing Header Bidding
Managing relationships with SSPs and other programmatic buying partners
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Communication with Dev team, Portfolio team, AdOps team and other teams for making a successful product on the programmatic side and maintain customers satisfaction
Working on different SSPs
Requirements:
- 4-5 years of experience in programmatic advertising, ad operations, or yield management.
- Proven experience managing relationships with SSP/DSP partners at a senior level.
- Active, established network of connections on both the SSP and DSP sides.
Strong technical understanding of header bidding, RTB, and Adtech integrations.
- Analytical mindset with hands-on experience using ad tech dashboards, data tools, and optimization systems.
- Excellent communication and negotiation skills.
- Strategic thinker who can translate data insights into actionable revenue growth.
- Native or near-native English; German (would be a plus)
Our Ideal Candidate:
Experience & Leadership
- Significant experience as a department head or senior leader within the AdTech or Programmatic industry.
- Proven success in managing cross-functional and international teams, clearly defining roles, responsibilities, and performance expectations.
- Demonstrated ability to build and maintain strong relationships with SSPs, DSPs, and key technology partners.
- Experience overseeing global monetization operations, ideally across multiple markets or business units.
Strategic Vision & Growth
- Strong ability to develop and execute actionable growth strategies focused on revenue, yield optimization, and profitability.
- Proven track record of scaling programmatic ecosystems through data-driven decision-making.
- Deep understanding of header bidding, ad serving technologies, and performance analytics, with the ability to translate technical insights into business outcomes.
- Skilled in identifying new revenue streams, partner opportunities, and market expansion initiatives.
Leadership & Communication
- Inspiring and transparent leadership style that aligns teams with company goals and promotes accountability.
- Excellent communication, negotiation, and presentation skills able to build credibility with both technical teams and commercial stakeholders.
- Collaborative mindset, capable of working effectively with Portfolio, Sales, and Technology departments to deliver measurable business impact.
- Comfortable in a fast-paced, growth-oriented environment, balancing strategic direction with hands-on execution.
If you're a visionary leader with a passion for programmatic advertising and a proven track record of driving growth, we'd love to hear from you!
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