Head of E-Commerce

Job Description: • Own and continuously improve Javvy’s direct-to-consumer ecommerce experience • Improve conversion, web design, and UI/UX across the website, landing pages, funnels, and digital touchpoints • Directly manage the web team across development, design, CRO, and QA • Own the ecommerce roadmap and translate company priorities and customer insights into initiatives • Partner with Marketing, Retention, Retail, Analytics, and other cross-functional teams • Own the CRO roadmap across landing pages, product pages, offers, funnels, navigation, cart, checkout, upsells, and customer touchpoints • Identify conversion opportunities using customer behavior, funnel data, analytics, user feedback, and qualitative insights • Turn opportunities into hypotheses, designs, tests, and implementation plans • Lead continuous improvement of mobile-first ecommerce experiences • Establish standards for web design, UI consistency, usability, messaging hierarchy, and customer clarity • Manage A/B tests through prioritization, implementation, QA, analysis, and decision-making • Direct web-team priorities, workload, performance, and operating cadence • Scope projects with requirements, owners, dependencies, timelines, and acceptance criteria • Prioritize work, identify missing requirements, remove blockers, adapt plans, and ensure accountability • Guide projects through design, development, QA, launch, and post-launch validation • Improve processes, documentation, templates, and quality standards • Coordinate new products, flavors, offers, formula changes, and product-version transitions • Maintain launch playbooks covering Shopify, landing pages, product assets, pricing, subscriptions, shipping, international experiences, upsells, tracking, and dependencies • Ensure product IDs, SKUs, UPCs, GTINs, product mappings, audiences, and versions are accurate • Coordinate QA, test orders, launch readiness, go-live sequencing, and post-launch verification • Own configuration, audits, data hygiene, and vendor follow-up across Shopify, Recharge, Webflow, KnoCommerce, Bazaarvoice, Amplitude, and PostHog • Become independently proficient in unfamiliar systems and improve recurring issues through documentation, checklists, processes, or safeguards • Over time, become the trusted operating owner of Javvy’s ecommerce function and assume routine decisions currently handled by the CTO Requirements: • 5+ years of relevant experience in ecommerce, CRO, digital product, ecommerce operations, or a related field • Meaningful experience at a high-growth DTC or ecommerce company • Demonstrated record of improving ecommerce conversion rates and customer experiences • Strong visual, web-design, and UI/UX judgment • Experience identifying conversion opportunities and managing A/B tests from hypothesis through implementation and analysis • Strong Shopify experience, including products, variants, offers, discounts, collections, checkout, and third-party integrations • Experience directly managing or leading developers, designers, CRO specialists, and QA contributors • Strong project-management skills, including scoping, prioritization, dependency management, risk management, and follow-through • Ability to use ecommerce and product analytics to investigate questions and make recommendations • Technical fluency to work effectively with engineers and understand ecommerce system interactions • Excellent written communication, sound judgment, and ability to turn ambiguity into clear plans • Based in the United States and able to work Eastern Time hours • Preferred: experience with subscription commerce and platforms such as Recharge, Skio, Stay.ai, Loop, or Smartrr • Preferred: experience with Webflow or another high-volume ecommerce CMS • Preferred: experience with Amplitude, PostHog, Mixpanel, or similar product-analytics tools • Preferred: familiarity with ecommerce tracking, pixels, event properties, and order-level validation Benefits: • 100% Company-Paid Health, Dental, Vision & Life Insurance for employees • Family coverage available at employee cost • 401(k) Retirement Plan • Parental Leave • Free Access to Javvy Products • Career Growth Opportunities • Collaborative, Fast-Paced Start-Up Environment • Competitive Salary