Title: Guest Analytics Consultant
Type: Contract-to-Hire | Full-Time Hours
Location: Remote (2x per quarter onsite travel covered)
Start: ASAP
Overview:
The client is building out two capabilities within their Guest 360 program and needs a hands-on analytical consultant someone who can do the work, not just advise. A senior-level data analyst/analytics consultant who specializes in customer analytics specifically LTV modeling and behavioral segmentation and can work hands-on in Snowflake. Not a data engineer, not a pure data scientist, not a BI developer. They want someone with a consulting background and good business sense. Someone who can take a commercial question, figure out what the data can actually answer, and translate the analysis into something a marketing or commercial leader can act on.
Key Focus Areas:
Customer Value & LTV guest-level value scoring, historical spend tiering, and predictive LTV modeling
Behavioral Segmentation cohort analysis, behavioral segmentation, and insight development to support targeting and journey design
Must-Haves:
Strong Snowflake proficiency (non-negotiable all guest data and analytics live here)
Hands-on experience with LTV modeling and customer/behavioral segmentation
Consulting background with the ability to translate analysis into actionable recommendations for marketing and commercial leaders
Very strong communication skills this person will present findings directly to senior business stakeholders
Preferred:
Sigma ( highly preferred)
Salesforce ( highly preferred)
Hospitality, loyalty, retail, or CPG industry background (most people with this background will come from these industries)