To drive growth initiatives, the full-time remote GTM Analytics Lead will define analytical frameworks, partner with cross-functional teams, and manage the allocation of marketing budgets while evaluating channel performance and implementing statistical models.
Key responsibilities
Apply statistical and machine learning methods to assess channel performance and the impact of marketing activities Build attribution models to inform channel spending and understand message resonance across different segments Drive experimental design for acquisition, activation, and retention, enabling rapid iteration on marketing strategies Required qualifications Bachelor's degree or higher in Math, Economics, Statistics, Computer Science, Engineering, or a related quantitative field, with 5+ years of experience as a Data Scientist Proficient in Python for exploratory analysis, predictive modeling, and applied machine learning Strong SQL skills, preferably with Snowflake, BigQuery, or Redshift Proven track record of delivering measurable improvements in collaboration with growth and product teams Deep understanding of marketing attribution and the modern privacy landscape
Experience: 5 years required