Growth Marketer

*** Please note that to qualify for this role, you must be located in Poland and hold a valid work permit. ***

We’re looking for a T-shaped Growth Marketer who can identify and drive opportunities to improve acquisition and conversion across the website, customer journey and growth campaigns.

A major part of the role is shaping how our website works as a growth channel: how we communicate our value, structure key journeys and help users move towards the next step.

This is a hands-on role combining customer insight, data, UX, CRO, content, messaging and campaign strategy. We’re looking for someone who can spot an opportunity, turn it into a clear initiative or experiment, and take it through execution and results.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.

Main tasks:

• shape and continuously improve the website from a customer journey, messaging and conversion perspective.

• identify and prioritize opportunities to improve acquisition and conversion across the customer journey.

• shape and own acquisition campaigns from strategy through execution, measurement and iteration.

• define campaign audiences, propositions, messaging, customer journeys and the right mix of channels and touchpoints.

• develop and run CRO and growth experiments based on clear hypotheses.

• use customer research, behavioral insights and quantitative data to understand what drives or blocks conversion.

• get hands-on with research, messaging, content, copy and experiment concepts where it helps us move faster.

• work with PPC, Design, Sales, Analytics, Product and other specialists to deliver initiatives.

• support selected projects around activation and free trial-to-paid conversion.

• use AI actively across research, analysis and execution, while maintaining a high-quality bar.

You may be a perfect fit if you have:

• experience owning growth initiatives with measurable acquisition or conversion outcomes.

• experience shaping and improving websites from a customer journey, messaging and conversion perspective.

• experience shaping and delivering multi-channel acquisition campaigns.

• practical experience with CRO, experimentation and hypothesis-driven work.

• strong analytical mindset and ability to turn data and customer insight into action.

• strong understanding of customer behavior, UX and digital buying journeys.

• good understanding of how paid, SEO, content, email and automation can work together.

• strong content and messaging judgment, with the ability to write and improve copy yourself and use AI to produce sharp, specific, high-quality output rather than generic marketing content.

• experience working cross-functionally while maintaining ownership of the initiative.

• strong project management and prioritization skills.

Nice to have:

• B2B SaaS or another digital/subscription business.

• marketing to B2B and enterprise audiences, including longer and more complex sales cycles.

• free trial, activation or free-to-paid conversion projects.

• marketing automation and lifecycle communication.

• customer research, user interviews or behavioral analysis.

• AI Search / LLM visibility projects.

• CMS or no-code tools.

Salary range:

• 12 000 - 15 000 PLN gross monthly on contract of employment

• 572 - 715 PLN net/man-day on B2B contract

Extra perks include: *

• we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely

• home office setup – a one-time bonus of up to 1,000 PLN (or equivalent) to help set up your home office space

• private medical care for employees and their family members

• employee referral program – up to 10,000 PLN for recommending a friend

• corporate life insurance

• employee pension program (PPE)

• wellbeing and mental health culture – mental health helpline, sport card, etc.

• modern equipment – most of our teams work on MacBooks

• English language classes

• internal initiatives like webinars, knowledge-sharing sessions, and more

*Some benefits may be available only to talents hired under a contract of employment.

Apply and enjoy our fully remote online recruitment process!

1. Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities.
2. Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us.
3. Hiring Manager Interview: Show off your skills! Meet your future manager and see what’s in store for you.
4. Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.
5. Team & Leadership Panel: Engage with your potential future teammates and leaders in a dynamic discussion, where you can demonstrate your skills and get a feel for our culture.
6. Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!

Magda is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!

Originally posted on