We are seeking a data-driven and technically proficient demand generation expert to join our head office team. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive customer acquisition, engagement, and revenue growth for the Curious portfolio. The ideal candidate combines analytical rigor with creative problem-solving to achieve ambitious growth targets.
Key Responsibilities
Campaign Management & Optimization
Plan, launch, and manage performance marketing campaigns across paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, TikTok, Twitter), display advertising, and other relevant channels
Continuously optimize campaigns through A/B testing, audience segmentation, bid management, and creative iteration
Monitor campaign performance daily and make real-time adjustments to maximize ROI and hit KPI targets
Develop and implement audience targeting strategies based on customer data and behavioral insights
Analytics & Reporting
Track, analyze, and report on key performance metrics including CAC, ROAS, LTV, conversion rates, and channel attribution
Build comprehensive dashboards and automated reporting systems to monitor campaign performance
Conduct post-campaign analysis to identify learnings and opportunities for future campaigns
Collaborate with data/analytics teams to ensure proper tracking implementation and data accuracy
Strategy & Growth
Develop performance marketing strategies aligned with overall business objectives and growth targets
Identify new channels, audiences, and growth opportunities through market research and competitive analysis
Partner with creative teams to develop high-performing ad creatives and landing page experiences
Manage marketing budgets and allocate spend across channels to optimize overall portfolio performance
Required Qualifications
Experience: 5-10 years of hands-on performance marketing experience with a proven track record of scaling campaigns
Platform Expertise: Advanced proficiency in Google Ads, Meta Ads Manager, and additional paid media platforms
Analytics Skills: Strong experience with Google Analytics, attribution modeling, and performance measurement tools
Technical Abilities: Proficiency in frontier AI tools and models, with the ability to work as a full-stack engineer
Data-Driven Mindset: Demonstrated ability to analyze complex data sets, identify trends, and make data-informed decisionsWhat We Offer
What You'll Bring
Strong analytical and problem-solving skills with attention to detail
Excellent communication skills and ability to present complex data insights to stakeholders
Proactive, self-motivated approach with ability to manage multiple projects simultaneously
Creative thinking combined with quantitative rigor
Adaptability to work in a fast-paced, evolving digital marketing landscape
Team player mentality with experience collaborating across departments
Our Values
Decades, Not Days
We’re long-term minded. That is apparent in everything we do — the companies we choose to operate, the way we treat people, the decisions we make, the way we show up. Our word is our bond and legacy is our guide.
Relentlessly Curious
This is a place for the intellectually curious. The people that aren’t satisfied with good enough. We love the work we do, we think creatively, and question the status quo. The way it’s been done isn’t necessarily the way it needs to be done.
Simply Transparent
We operate with radical honesty and don’t overcomplicate. We believe in turning on the lights to expose the facts and distilling down complicated things to simple actions. Bureaucracy kills and movement is our version of perfection.
Fully Autonomous
We are built with people that are great at what they do and focus on the work. Curious is a place that allows them to fully realize that potential. We believe in our individual expertise and operate with earned trust as a core belief.
Once Curious, Always Curious
Our people make us, both at head office and at our portfolio companies. We know that. Every person that joins us is always part of the Curious family, while they're here, and more importantly, long after.
Adversity Seekers
We seek out adversity and lean into challenging situations. We care more about the quality of a person than their pedigree. We're underdogs. We love the journey more than the destination and constantly seek new mountains to climb.
Requires 5–10 years of performance marketing experience, advanced Google Ads and Meta Ads Manager skills, Google Analytics expertise, frontier AI proficiency, and full-stack engineering ability.
Key Responsibilities
- managing campaigns
- analyzing metrics
- developing strategies
Skills & Tools
Google Ads, Microsoft Ads, Meta Ads Manager, Meta, LinkedIn, TikTok, Twitter, Google Analytics
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
About Curious
An organization that operates and supports portfolio companies through data-driven growth initiatives. — Industry: Consulting Services