Who We Are:
Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.
Job Purpose
The Group Marketing Manager is responsible for developing and executing the Group's marketing strategy across all markets and brands. The role ensures consistent brand positioning, effective marketing campaigns, successful product launches, and efficient budget management while driving business growth, increasing brand awareness, and supporting sales objectives
Key Responsibilities
- Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets.
- Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities.
- Lead and manage the Brand Managers and Marketing Managers, ensuring the smooth execution of daily marketing operations.
- Develop the annual promotions and discount calendar for all countries in collaboration with the Sales team.
- Plan, execute, and monitor marketing campaigns and promotional activities across all countries based on market research, consumer insights, and local business requirements, including market visits when required.
- Develop and implement brand promotion strategies to strengthen brand awareness, positioning, and long-term brand equity.
- Prepare media and communication plans for each brand and oversee their execution across all countries to ensure consistency and effectiveness.
- Provide innovative ideas and strategic recommendations to improve marketing efficiency, effectiveness, and overall business performance.
- Recruit, lead, coach, and develop the marketing team to achieve monthly, quarterly, semi-annual, and annual objectives.
- Lead the successful launch of new products across all markets by developing comprehensive go-to-market plans tailored to each country's target audience and media landscape.
- Conduct competitor analysis, including product assortment, pricing, promotions, market share, product availability, and positioning.
- Monitor marketing budgets and ensure effective allocation of resources to maximize return on investment (ROI).
- Measure and analyze the performance of marketing campaigns using relevant KPIs and recommend corrective actions where required.
- Prepare regular marketing performance reports, campaign evaluations, and country business reviews for executive management.
- Work closely with Sales, E-commerce, Creative, Product Development, and Country Managers to align marketing initiatives with business objectives.
- Ensure brand guidelines and visual identity are consistently applied across all countries and marketing channels
Qualifications and Skills
- Minimum of 8–10 years of progressive marketing experience.
- At least 5 years in a managerial or regional marketing leadership role.
- Experience managing multiple brands and international markets.
- Excellent English communication skills
- Experience with marketing analytics tools, CRM systems, and digital advertising platforms is an advantage.
- Strong understanding of digital marketing, social media, and e-commerce.
- Excellent leadership and people management skills.
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