Paid Ads Tracking Specialist – Behavioral HealthRemote | U.S.-Based | $75/hour | Project-Based
MUST HAVE PREVIOUS TRACKING SET UP AND IMPLEMENTATION EXPERIENCE WITH BEHAVIORAL/MENTAL HEALTH AND ADDICTION TREATMENT CENTERS!
We are seeking an experienced Paid Ads Tracking Specialist to implement and optimize end-to-end Google Ads conversion tracking for a behavioral health/addiction treatment organization.
The right candidate MUST have hands-on experience integrating Google Ads, CallTrackingMetrics (CTM), Talk Further, and Dazos CRM (or highly comparable behavioral health CRM platforms) to accurately track the patient journey from ad click → call/lead → VOB → qualified lead → admission.
Our goal is complete attribution: we need to know exactly which campaigns, ad groups, keywords, calls, and leads are generating actual patient admissions and revenue so we can make smarter decisions about Google Ads spend.
Requirements:
Proven behavioral health/addiction treatment marketing experience
Advanced Google Ads conversion and attribution tracking experience
Experience with CallTrackingMetrics, Talk Further, and Dazos
Ability to troubleshoot GCLID, offline conversion imports, call tracking, UTMs, CRM attribution, and data flow
Must provide references and examples of successful tracking implementations for a behavioral health organization or agency
U.S.-based and fluent English speaker
Compensation: $75/hour. This will begin as a one-time implementation/audit project, with the potential for several hours of ongoing weekly maintenance and optimization for the right person.