*Check at the bottom for an additional hiring step.*
We’re looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms.
This is not an entry-level role. We’re specifically looking for someone who has personally managed Google Ads campaigns for legal clients and can demonstrate consistent lead generation results.
The #1 requirement
You have successfully generated 50+ qualified leads per month for a law firm through Google Ads and can walk us through exactly how you did it.
What you’ll be responsible for
- Own and optimize Google Ads campaigns for law firms
- Conduct keyword research and build high-intent search campaigns
- Manage bidding strategies, budgets, negative keywords, audiences, and ad copy
- Improve conversion rates and reduce cost per qualified lead
- Work with landing pages and recommend CRO improvements
- Set up and troubleshoot conversion tracking
- Monitor lead quality, not just form submissions
- Report on CPL, conversion rate, qualified leads, spend, and ROI
- Continuously test and optimize campaigns to increase lead volume
You should have
- 4+ years of hands-on Google Ads experience
- Direct experience running Google Ads for law firms
- A track record of generating 50+ qualified legal leads per month
- Experience managing meaningful monthly ad budgets
- Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager
- Strong understanding of landing page conversion optimization
- Ability to clearly explain why a campaign is or isn’t performing
- Excellent analytical and problem-solving skills
- Strong English communication skills
Big plus
Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.
To Apply
In addition to applying through this platform, please email fanny(at)mymarketer.com with the subject line:
Google Ads Specialist Application
In your email, please include:
- A short introduction about yourself and your Google Ads experience
- The types of law firms and practice areas you’ve run Google Ads for
- The highest number of qualified leads you’ve generated for a law firm in a single month
- The approximate monthly ad spend and cost per qualified lead for that campaign
- What you personally handled, including campaign strategy, keyword research, ad copy, bidding,
We will consider anyone who applies properly for the position.
Requires 4+ years of hands-on Google Ads experience, direct law firm campaign experience, and a record of generating 50+ qualified monthly leads. Requires GA4, Google Tag Manager, CRO, analytical, and English communication skills.
Key Responsibilities
- optimizing campaigns
- researching keywords
- monitoring lead quality
Skills & Tools
Google Ads, GA4, Google Tag Manager
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Mexico City, Mexico City, Mexico
- Salary: USD 15,600 – 24,000 / year
- Languages: English
About Spotlight Marketing and Branding
A marketing and branding agency that helps organizations generate leads and grow their brands. — Industry: Marketing and Communications