Google Ads (PPC) Specialist — Freelance / Part-Time
Synergy3 Home Solutions | Heating & Cooling · Plumbing · Insulation Remote | Freelance or Part-Time | Flexible Hours
About Us
Synergy3 Home Solutions is a growing home services company specializing in heating & cooling, plumbing, and insulation. We deliver comfort to homeowners — and now we're looking for a PPC expert to help us deliver more qualified leads to our sales pipeline.
The Role
We're looking for a Google Ads freelancer or part-time specialist who has proven, hands-on experience running successful campaigns for HVAC or home services companies. This isn't a role for generalists — we want someone who already knows what works in our industry: seasonal demand swings, emergency service intent, local service ads, and the cost-per-lead benchmarks that make or break an HVAC campaign.
What You'll Do
• Build, manage, and optimize Google Ads campaigns (Search, Local Services Ads, Performance Max) focused on lead generation
• Develop keyword strategies around HVAC, plumbing, and insulation services — including high-intent emergency and seasonal searches
• Manage budgets efficiently to hit target cost-per-lead and ROAS goals
• Write and test ad copy that converts homeowners into booked calls
• Set up proper conversion tracking (calls, forms, bookings) and report on performance with clear, actionable insights
• Advise on landing page improvements to maximize conversion rates
• Adjust strategy proactively based on seasonality (heating season, cooling season, shoulder months)
What We're Looking For
• A portfolio that includes HVAC or home services companies with demonstrable results (lead volume, cost-per-lead, revenue growth) — this is a must
• 3+ years of hands-on Google Ads experience managing lead-gen campaigns
• Deep familiarity with Google Local Services Ads and call tracking
• Strong analytical skills — comfortable with Google Analytics 4, conversion tracking, and reporting
• Self-directed and reliable — you'll own this channel with minimal oversight
• Google Ads certification is a plus
What We Offer
• Flexible freelance or part-time arrangement — you set your schedule
• A collaborative team that moves fast and values results over meetings
• Room to grow the engagement as our lead volume grows
• Direct access to decision-makers — no layers of approval
How to Apply
Send us:
• A short intro about yourself
• Case studies or results from HVAC / home services accounts you've managed (anonymized is fine)
• Your rate and availability
We can't wait to see what you've built. ❄️
Synergy3 Home Solutions is an equal opportunity employer.