Google Ads & Meta Ads Manager (Part Time, Remote)
We run paid acquisition for an ecommerce fabric brand. Our in-house content team produces creative, and an outside agency handles campaign builds and edits in our accounts. We need someone who can audit how our paid media is set up, direct the agency’s work, and tell us what to change to make the business more profitable.
Responsibilities
Account and tracking audit (first 30 days)
Audit Google Ads and Meta account structure: campaign types, naming, bidding, budgets, audiences, and exclusions
Review conversion tracking across GA4, the Meta Pixel and Conversions API, Google Ads conversions, and Shopify orders, and identify where they disagree and why
Deliver a written findings document ranked by revenue impact, with recommended fixes and an owner for each
Agency management
Manage the agency’s day-to-day execution against a written weekly plan: campaign builds, budget changes, bid adjustments, and optimizations
Review the agency’s work before it goes live and send specific, written feedback
Track agency performance on a scorecard: deliverables completed, turnaround, error rate, and results against targets
Escalate repeated quality issues to the founder with examples
Campaign performance and optimization
Review Google and Meta performance weekly and recommend changes to budgets, bids, audiences, and placements
Build and maintain Google Shopping and Performance Max campaigns, including PLA performance
Audit the Google Merchant Center feed (titles, GTINs, images, pricing, availability, categories) and recommend fixes, since feed quality directly limits PLA results
Set up reporting that shows profitability by channel and campaign using contribution margin or blended MER, not platform-reported ROAS alone
Creative performance
Monitor which ads, formats, hooks, and products perform, and which are fatiguing
Send the content team a regular brief on what’s working and what isn’t, with the data behind each finding
Recommend which creative to produce, iterate, or retire. The content team owns production and final creative decisions.
Requirements
Minimum 5 years managing Google Ads and Meta Ads for ecommerce brands
Hands-on Google Shopping and Performance Max experience, including PLA feed optimization in Google Merchant Center
Working knowledge of GA4, Meta Pixel and Conversions API, and Shopify reporting
Experience managing agencies or contractors, including written briefs and performance reviews
Strong written communication for asynchronous work with a team in India
Hands-on experience scaling ad budgets on Google and Meta while holding profitability (MER or contribution margin) within target, including how you decided when to increase or pull back spend
Preferred
Experience with apparel, fabric, textiles, or home goods
Experience working with in-house creative or content teams
Google Ads or Meta certifications