Job Description:
• Responsible for the day to day media buying, optimization, and strategy of clients’ Google Ads accounts
• Build an understanding of the clients’ businesses on an in-depth level
• Create & execute comprehensive media strategies to reach client goals
• Provide feedback on creative, messaging audiences, and general client flows with conversion rates
• Identify early indicators of success or failure and react accordingly
• Work closely with Head of Media, Creative Director and Client Growth Director to ensure data is communicated for well executed client calls
• Set up all campaigns in Google Ads Platform and use Editor for speed
• Constantly look for ways to improve accounts on a granular level
Requirements:
• Knows Google Ads’ interfaces inside & out
• Hyper data-focused and easily able to understand the mathematics on main media metrics (CTR, CR, CPM, ROAS, any comparison percentages etc.)
• Understands the importance of looking at data on a trendline
• Able to look at data on the media/creative level and understand what is going well, what is not going well, and where to focus efforts for improvement
• Easily navigate, manipulate & analyze data in Excel or Google Sheets
• Able to think about marketing for our clients’ businesses from a whole--how does what we are doing on the media side fit into their goals? Their other initiatives?
Benefits:
• Two weeks paid vacation annually
• Open policy on vacation requests