Job Description:
• Own the registration strategy, attendee management, and event technology ecosystem for CrowdStrike's global events portfolio, ensuring scalable, reliable, and exceptional attendee experiences.
• Balance strategic leadership with hands-on execution, serving as both the operational owner and day-to-day expert for CrowdStrike's registration platforms and event technology ecosystem.
• Lead the administration, optimization, and governance of registration platforms, event technology, integrations, workflows, and automations, with a focus on continuous improvement and operational excellence.
• Serve as the primary business owner for registration technology (including RainFocus), partnering with Marketing Operations, IT, CRM, Sales Operations, and external vendors to ensure seamless system integrations and data flow across platforms.
• Evaluate, implement, and optimize emerging event technologies and AI-powered solutions that improve efficiency, enhance attendee experiences, and provide actionable business insights.
• Establish registration processes, standards, documentation, and best practices that scale across multiple event types and global regions.
• Develop reporting frameworks and dashboards that provide visibility into registration performance, attendee engagement, conversion trends, and event ROI while delivering strategic recommendations based on data insights.
• Oversee registration operations for flagship events, including onsite check-in, troubleshooting, executive escalations, and contingency planning to ensure flawless execution.
• Partner closely with cross-functional teams—including Marketing, Sales, Customer Success, IT, Security, Legal, and Finance—to align registration strategy with business objectives and customer experience goals.
• Stay ahead of industry trends, emerging technologies, and best practices to continuously evolve CrowdStrike's event technology strategy.
Requirements:
• 8+ years of experience managing registration operations, attendee management, and event technology for large-scale conferences, user conferences, or enterprise corporate events.
• Deep expertise with enterprise registration platforms, preferably RainFocus, along with broader event technology solutions and integrations.
• Experience owning both the strategic direction and hands-on administration of enterprise event registration platforms and event technology.
• Strong understanding of CRM platforms, marketing automation, APIs, data governance, and event technology ecosystems.
• Proven ability to lead complex cross-functional initiatives while managing multiple priorities and stakeholders.
• Excellent communication, project management, organizational, and problem-solving skills.
• Experience leveraging AI and automation tools to improve operational efficiency is strongly preferred.
• Ability to travel domestically and internationally, 6-8 trips per year.
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.
Benefits:
• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe