GEO Specialist
The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.
KEY RESPONSIBILITIES
GEO Research & Execution
- Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
- Support analysis using GEO tools such as Profound, Ahrefs, and more.
- Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
- Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
On-Site Content Planning & Support
- Create content plans which support AI citation
- Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
- Collaborate with writing and strategy teams to ensure content plans are executable and successful
Reddit Strategy
- Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
- Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
- Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
- Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.
Performance & Reporting
- Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
- Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
- Support ongoing testing across content formats, subreddit selection, post framing, and content structure.
Cross-Channel Integration
- Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
- Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.
- Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.
HOW SUCCESS IS MEASURED
Execution Quality
- Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).
- No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.
Client Satisfaction
- Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
- QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5).
Growth Toward Strategist
- Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
- Contribution of at least one reusable internal framework or playbook per quarter.
- Ability to contribute meaningfully to client strategy presentations within 6 months.
- Showcased presentation confidence & client facing, consultative ability.
Compensation
- Base salary $50k–60k CAD depending on experience and location
- Variable compensation: team performance bonus and company-wide profit-sharing
How to apply
- Fill in Culture Index survey:
- Apply through the application form
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