The Role:
We are hiring a General Manager to serve as the senior operating executive of the business, with full ownership of the P&L. This is a hands-on leadership role for an operator who can rebuild commercial momentum, tighten delivery, and put the agency on a durable growth path.
This is a build mandate, not a caretaker role. The right candidate is comfortable owning the number, sitting in front of clients, and leading a small, talented team. The General Manager reports to the Board of Directors through the Chairman.
Responsibilities:
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Commercial ownership
Own the revenue number and the commercial calendar; convert pipeline into signed, invoiced work.
Build and lead the commercial organization, including recruiting and developing a Business Development Manager as the business scales.
Build a repeatable sales process — qualification, proposal, pricing, and close — with a weekly pipeline review and a monthly forecast.
Develop the aviation, government, and institutional verticals, building on Nominee's existing public-sector relationships.
Collaborate with 617 Collective leadership to leverage shared resources, pursue cross-selling opportunities, align pricing strategy, and support major business development initiatives.
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Client relationships and retention
Act as senior relationship owner for key accounts; protect and grow recurring revenue.
Institute renewal planning and scope management so engagements are extended rather than allowed to lapse.
Maintain client satisfaction and resolve delivery issues before they become account risk. Operations and delivery
Own delivery quality, on-time performance, and studio utilization.
Establish a weekly operating cadence, clear project ownership, and simple, enforced process.
Improve estimating, scoping, and time capture so project profitability is visible and managed.
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Financial management
Own the P&L and the operating budget, and manage the business to agreed gross-margin and profitability targets.
Deliver EBITDA and gross margin performance consistent with Board-approved targets.
Manage cash — receivables collection, vendor terms, and a rolling 13-week cash forecast.
Operate within the approved budget and escalate variances early.
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Team leadership
Lead, coach, and stabilize a small senior team; set clear expectations and accountability.
Assess the organizational structure and build the capability the growth plan requires.
Protect the culture and creative standards that clients buy.
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Governance and reporting
Deliver a monthly management report to the Board and a weekly cash-and-pipeline report to 617 Collective.
Operate within the delegated authority framework, escalating reserved matters to the Board.
Requirements:
Eight or more years in agency, professional services, or marketing services, including at least three years with P&L or general management responsibility.
Demonstrated ability to sell — personally originating, pitching, and closing new businesses and to build a sales function beneath them.
Track record of client retention and account growth in a relationship-driven services business.
Operating discipline across budgeting, forecasting, utilization, project profitability, and cash management.
Experience leading small teams where the leader is also a practitioner.
Demonstrated ability to lead organizational change while maintaining team engagement and client confidence.
Clear, direct communicator, comfortable reporting to an owner-led board.
Preferred Experience:
Experience with aviation, municipal, public-sector, or institutional clients and their procurement processes.
Background spanning brand strategy, design, and digital delivery.
Prior turnaround, restart, or early-scale experience in a small business.
Experience building relationships in regional or relationship-driven markets.
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