We are looking for an experienced WordPress designer and developer who can support several established websites and elevate their overall design, presentation and user experience.
This is more than a basic content-entry position. We need someone with a strong visual eye who can take existing pages to the next level while working within the current WordPress framework. Most of the websites use the Enfold theme and Avia Layout Builder, so substantial experience with both is required.
Our primary goal is to create a more sophisticated, premium experience on the homepage and key procedure pages. Educational articles and supporting pages will intentionally remain lean, fast and easy to navigate. We do not want every page overdesigned or burdened with unnecessary effects, plugins or page weight.
Medical and Plastic Surgery Experience Is Required
You must have prior experience working with medical, plastic surgery or cosmetic-surgery websites. You should understand the differences between procedures such as:
• Tummy tuck and liposuction
• Breast augmentation, breast lift and breast reduction
• Breast implant removal and breast revision
• Mommy makeover and individual body-contouring procedures
• Facelift, neck lift and eyelid surgery
• Surgical and nonsurgical treatments
You will not be expected to write medical content from scratch. However, you must understand the subject matter well enough to structure pages correctly, select appropriate imagery, avoid confusing procedures and recognize potentially inaccurate or misplaced information.
Applicants without relevant medical or plastic surgery website experience will not be considered.
Primary Design Objectives The homepage and key procedure pages should feel polished, distinctive and appropriate for a high-end medical brand. These pages may incorporate:
• Strong visual storytelling
• Premium photography and video
• Clear procedure explanations
• Before-and-after results
• Surgeon credentials
• Patient testimonials
• Trust and safety information
• Carefully positioned calls to action
• Thoughtful desktop and mobile experiences
Educational and supporting pages should use a lighter design system focused on:
• Fast loading
• Clean typography
• Easy reading
• Clear heading structure
• Relevant internal links
• Appropriate images and videos
• Simple calls to action
• Minimal unnecessary scripting or visual effects
The designer must understand when a page should make a strong visual impression and when the content should remain streamlined.
Responsibilities
• Redesign and elevate homepages and priority procedure pages
• Work within established branding while recommending meaningful improvements
• Build pages using Enfold and Avia Layout Builder
• Transform supplied content, images and videos into sophisticated layouts
• Maintain a leaner reusable template for educational and supporting content
• Improve typography, spacing, hierarchy, page flow and calls to action
• Select and position medically appropriate imagery
• Create responsive layouts for desktop, tablet and mobile
• Use custom HTML and CSS when necessary
• Optimize images and media without sacrificing visual quality
• Avoid unnecessary plugins, animations and page weight
• Preserve existing SEO, forms, redirects, analytics and tracking
• Troubleshoot layout, caching and responsive-display problems
• Test every page carefully before publication
Required Experience
• Medical or plastic surgery website experience
• Advanced WordPress experience
• Strong Enfold and Avia Layout Builder experience
• Demonstrated high-end web-design ability
• Strong HTML and CSS skills
• Excellent responsive-design experience
• Understanding of site speed and Core Web Vitals
• Familiarity with WP Engine staging and production environments
• Familiarity with WP Rocket, Imagify, Gravity Forms and SEO plugins
• Understanding of technical SEO fundamentals
• Strong attention to detail and dependable communication
Important Working Requirements
• Complete significant work on staging before moving it to production
• Do not install or remove plugins without approval
• Do not change global CSS, templates, tracking or sitewide settings without approval
• Do not use incorrect procedure imagery or introduce unapproved medical claims
• Do not overdesign educational pages or add unnecessary page weight
• Preserve existing customizations, SEO and tracking
• Test desktop, tablet and mobile layouts
• Test forms, buttons, links, videos and interactive elements
• Maintain strict confidentiality when working with medical and patient materials
To Apply
Please provide
• Links to medical or plastic surgery websites you personally designed
• A description of your specific contribution to each website
• Examples of homepages or procedure pages you elevated
• Examples of lean educational or article templates you developed
• Details about your Enfold and Avia Layout Builder experience
• Before-and-after examples of your work
• Examples of custom CSS and responsive-design work
• Your hourly rate, availability and typical turnaround time
Please briefly explain the difference between liposuction and a tummy tuck, and between a breast augmentation and a breast lift. This will help us confirm your familiarity with plastic surgery content.
Begin your application with the words “Medical Enfold Designer” so we know you have read the complete description.
This position may begin with a small paid test project and develop into consistent ongoing work for the right person.
If you can design a beautiful website, we will work well together.