Project Overview
AccessU is looking for a freelance PR/media relations professional to support media outreach for a workforce development program focused on the skilled trades, with a concentration in defense manufacturing. The priority of this engagement is securing earned media placements in trade press and other relevant industry outlets, working alongside AccessU's existing PR strategy.
Scope of Work
•Media pitching to trade press, industry publications, and other relevant outlets, with the primary goal of securing placements
• Building and maintaining a targeted media list of reporters and editors covering manufacturing, workforce development, and defense-adjacent beats
• Ongoing relationship-building with key press contacts
• Drafting press releases as needed to support pitching efforts
• Translating technical program details into pitch angles that connect to broader defense manufacturing and workforce development narratives
• Reporting on outreach activity and results
Engagement Structure
Hourly, with potential to grow into an ongoing monthly retainer based on fit and results
Timeline: open — happy to hear your proposed pacing and cadence
Fee Structure
Hourly rate; please include your rate in your proposal
AccessU will provide:
Program fact sheet and background materials
Past press release examples
Brand voice/tone guidance
Note: This role works through AccessU; direct access to the client is not provided.
Freelancer Qualifications
• Demonstrated experience in media relations/PR, ideally with a track record of securing placements in trade or industry press
• Experience pitching stories in the defense manufacturing or defense trades space strongly preferred
• Existing relationships with trade publications a strong plus
• Comfortable working with technical, industry-specific terminology and shaping it into stories that resonate with broader audiences