Posted Oct 26, 2026

Freelance Graphic Designer

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The Opportunity We recently launched a new brand visual identity and are looking for a Senior Designer to help bring it to life across the organization. This is not a traditional graphic design role. You will partner with Marketing and the Creative Director to translate the new identity into a scalable design system that shapes how the brand appears across presentations, thought leadership, reports, social media, events, digital communications, internal communications, and client-facing materials. The focus is not simply creating deliverables, but building the templates, standards, assets, and systems that enable consistent, sustainable brand application across every touchpoint. What You'll Do • Lead Brand Implementation: Translate and implement the new visual identity across key internal and external channels, assessing existing materials, evolving standards, and ensuring consistent application of the brand. • Build Brand Systems & Templates: Create scalable templates, reusable design components, and visual standards that support consistency across presentations, reports, digital content, social media, events, and communications. • Design & Execute: Produce high-quality design work across print, digital, presentation, social, and event materials while balancing strategic thinking with hands-on execution. • Develop Visual Assets: Build and manage the brand's visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets. • Create Long-Term Sustainability: Establish the documentation, governance, asset libraries, and processes needed to ensure the brand can be effectively maintained and extended over time. What We're Looking For Required • 7+ years of experience in brand, visual, or graphic design. • Strong portfolio demonstrating brand implementation across multiple touchpoints. • Expertise in typography, layout, composition, and information design. • Experience developing design systems, templates, standards, and reusable frameworks. • Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop). • Advanced PowerPoint design and template-building experience. • Advanced knowledge of Figma. • Ability to balance strategy, creativity, and production execution. • Strong organization, project management, and attention to detail. • Submission of a portfolio demonstrating design expertise and versatility across channels and formats. Preferred • Experience supporting a rebrand or visual identity rollout. • Experience in consulting, professional services, B2B, technology, executive education, or corporate communications. • Motion graphics experience. • Experience managing digital asset libraries. • Experience working with executive audiences. • Experience building systems for both designers and non-designers. Ideal Candidate You are a systems thinker who enjoys building solutions that scale, combining strategic thinking with hands-on design execution. You are comfortable navigating ambiguity, influencing stakeholders through strong creative judgment, and creating work that is both visually compelling and highly practical. What Success Looks Like • Priority brand applications have been transitioned to the new identity. • Existing templates have been intentionally retained, adapted, rebuilt, or retired. • Presentation, document, social, and communication materials operate from consistent design systems. • A robust library of templates, assets, imagery, and components is in place. • The brand is expressed consistently across internal and external touchpoints. • Teams have the guidance and tools needed to maintain the identity going forward. • A roadmap exists for future implementation and evolution.