Apply on Indeed or via our website: https://www.marketveep.com/careers/fractional-ppc-strategist
• This is a fractional (part-time) role. Hours are not guaranteed.
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Guide the strategy behind multi-platform paid campaigns and support the PPC team to drive measurable client results. Here’s what you’ll take on:
• Campaign Strategy & Planning: Develop and own paid media strategies within Google Ads, aligning campaign structure, targeting, and budgets with client goals and agency objectives.
• Account Management & Optimization: Continuously monitor and optimize campaigns through keyword research, bid management, ad copy testing, audience refinement, and landing page alignment to maximize ROI and performance.
• Data Analysis & Reporting: Analyze performance data to extract insights, track KPIs, and prepare clear, actionable reports that communicate results, trends, and next steps to clients and internal teams.
• Client & Cross-Functional Collaboration: Act as the primary paid media expert for clients, presenting strategies and results, while collaborating with creative, SEO, and analytics teams to ensure integrated marketing efforts.
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Your Professional Experience:
• 10+ years of hands-on PPC experience, preferably within a marketing or digital agency environment, managing multiple client accounts simultaneously.
• Proven expertise in Google Search Ads; Display and Shopping Ads are a bonus.
• Demonstrated success optimizing campaigns toward performance goals, including lead generation, eCommerce revenue, ROAS, CPA, and conversion rate improvements.
• Strong analytical and reporting experience, with the ability to interpret data, use analytics tools, and translate insights into strategic recommendations for clients.
• Experience leading and participating in client meetings, confidently presenting performance data, explaining insights, and making strategic recommendations in a clear, professional, and client-friendly manner.
• HubSpot experience is a bonus, particularly familiarity with Marketing Hub or content tools.
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What You’re Obsessed With:
• Turning data into clear insights.
• Continuously testing and optimizing campaigns.
• Understanding why campaigns succeed or fail.
• Communicating results in a way clients understand.
• Staying up-to-date with platform updates and trends.
• Driving measurable results and exceeding goals.
• Collaborating effectively with team members.
• Delivering work that delights clients.
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A Day in the Life…
You focus on the big-picture strategy for multiple client accounts—analyzing performance, identifying opportunities, and creating actionable recommendations.
You work closely with a PPC Specialist who handles day-to-day implementation, like setting up campaigns, testing ads, and managing bids, while you guide them to ensure everything aligns with client goals.
You also collaborate with the Marketing Strategist who owns the full account, providing PPC expertise and insights to shape overall strategy. You lead client meetings to present data, explain performance trends, and make recommendations.
Team chats keep you connected to our overall team, and once a week you join our happy hour to celebrate wins, play games, and bond with colleagues.
Between meetings and analysis, you run reports, extract insights, and translate data into clear, actionable steps. Your role is all about strategic thinking, collaboration, and driving measurable results in a fun, supportive culture.
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Interview Process
1. Introductory Chat (15 minutes): A quick conversation to get to know each other and discuss your background.
2. Ads Platform Demo (30-45 minutes): A brief walkthrough of the Google Ads platform to understand your familiarity and approach.
3. Team Interview (45-60 minutes): A deeper dive into your background and skillset, as well as an opportunity to meet some of the team members you'll be collaborating with.
4. Reference Check & Offer
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The Future of Freelancing is Fractional
• Complete flexibility in when you work. No required hours or fixed schedule.
• Autonomy to manage your time in a way that fits your life and working style.
• Clear project-based hour allocations that allow you to plan and prioritize with confidence.
• High-trust environment with plenty of tools and resources to empower you to achieve successful outcomes.
• Client work is provided 100% post-sale; no pitching, selling, or business development required.
• Remain an active member of our team between project assignments.
• Ability to focus on your craft and deliver great work without worrying about finding the next engagement.
• Collaborative team support without the constraints of a traditional full-time role.
• A culture of teamwork and recognition that brings together diverse talent in a fun environment.
Pay: $50.00 per hour
Benefits:
• Flexible schedule
Application Question(s):
• Which B2B industries do you have lead generation experience with?
Experience:
• Google Ads: 10 years (Required)
• Meta Ads: 2 years (Preferred)
• LinkedIn Ads: 2 years (Preferred)
• Reddit Ads: 2 years (Preferred)
Work Location: Remote