The Role:
We are a fast-growing real estate analytics platform helping U.S. homebuyers and investors make data-driven decisions, serving over 180,000 active users.
They are currently repositioning the platform's UX, focusing on map speed, onboarding friction, and optimizing conversion funnels for traffic driven from X (Twitter) and Instagram. They need a execution-focused hybrid profile (Growth Lead or Technical PM) to jump in and lead this push.
Responsibilities:
Reduce onboarding friction and optimize conversion rates (CRO) for short-attention social media traffic.
Conduct heatmaps, session recording reviews, and funnel drop-off analysis.
Define, manage, and execute A/B tests and feature flag rollouts.
Partner closely with the engineering team to maintain high shipping velocity and optimize platform performance (specifically map latency).
Requirements:
B2C Consumer SaaS Experience: Proven track record in high-volume, consumer-facing apps (freemium/paywalled). Pure-play B2C focus (enterprise B2B or agency backgrounds will not fit).
Funnel & UX Optimization (CRO): Deep expertise in onboarding psychology and designing experiences optimized for quick-convert social traffic.
Product Analytics Stack Mastery: Hands-on experience owning product analytics data. Direct experience with PostHog is a strong plus (or comparable depth in Amplitude, Mixpanel, Heap, or FullStory).
Technical Literacy: Enough engineering fluency to hold developers accountable to speed/latency benchmarks and review architectural trade-offs.
Nice to Have: Founder / Indie Hacker Mindset: Previous success launching or building a personal app/product (even a small project). High ability to align with product vision and execute fast.
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