Financial Controller – Legend London
Remote first – London
Competitive salary + bonus
We’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Financial Controller to help build a scalable finance function capable of supporting their continued international growth.
We’re looking for an ambitious, hands-on finance leader who combines strong technical accounting expertise with commercial thinking, systems knowledge and a passion for continuous improvement.
If you’ve operated within a fast-growing eCommerce, retail or consumer business and enjoy taking ownership within entrepreneurial, founder-led environments, this could be the role for you.
About Legend London
Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.
This is an exciting opportunity to join the company at a pivotal stage of its journey and help shape the finance function that will support its continued international expansion.
The brand has scaled rapidly through a combination of:
Strong product
eCommerce
Performance marketing
Highly effective social-first creative
International growth
Legend are now entering their next phase of growth, with finance playing a central role in improving visibility, strengthening controls and supporting better commercial decision-making across the business.
Role Overview
As Financial Controller, you will take ownership of financial reporting, commercial strategy, controls, multi-entity consolidations and compliance across Legend’s international business.
This role goes beyond traditional financial reporting. You’ll partner with senior leadership and the wider business to:
Drive commercial performance
Improve operational efficiency
Strengthen financial controls
Deliver meaningful commercial insight
Introduce scalable systems and processes
Lead the adoption of ERP, AI and automation across finance
Working closely with the Founder/CEO, Fractional CFO and senior leadership team, you’ll become a trusted business partner who combines technical accounting expertise with commercial acumen and systems thinking.
What Success Looks Like
Within your first 12–18 months, you will have:
Successfully implemented an integrated ERP and AI-powered finance platform
Automated key finance processes and reduced manual reporting
Established an accurate, efficient and timely month-end process
Delivered trusted reporting and commercial insights to support strategic decisions
Improved group consolidations across all international entities
Embedded robust financial controls and governance
Ensured tax and statutory compliance across every territory
Built a high-performing finance team with clear ownership and accountability
Established Finance as a proactive commercial partner to the wider business
Main Responsibilities
AI, Systems & Process Improvement
Lead the migration from Xero to a fully integrated ERP platform
Define finance system requirements alongside key stakeholders
Drive automation, standardisation and AI adoption across the finance function
Reduce manual processes and improve the accuracy and efficiency of reporting
Introduce scalable systems capable of supporting continued international growth
Financial Reporting & Control
Own the monthly close process across all entities
Produce accurate and timely monthly management accounts
Deliver board reporting, KPI dashboards and meaningful commercial commentary
Continually improve the monthly reporting pack using Xero and Fathom
Ensure all balance sheet accounts are fully reconciled and appropriately supported
Develop and maintain a robust financial control environment
Lead annual audit preparation and manage external auditor relationships
Maintain accounting policies and ensure compliance with relevant standards
Group Finance & International Operations
Lead monthly consolidation across the UK, UAE, Netherlands and US businesses
Manage intercompany accounting, reconciliations and eliminations
Ensure accurate foreign currency accounting and multi-currency reporting
Coordinate the preparation of statutory accounts
Manage relationships with international tax advisers
Ensure VAT, corporation tax and other statutory filings are completed accurately and on time across all jurisdictions
Commercial Finance & Business Partnering
Analyse business performance, profitability and margins
Provide meaningful commentary and actionable commercial insights alongside monthly results
Support budgeting, forecasting and long-range planning
Build financial models and scenario analysis for strategic initiatives
Identify opportunities to improve profitability and cash generation
Partner with operational leaders to support commercial decision-making
Challenge spending and identify cost-saving opportunities across the business
Cash Flow & Working Capital
Monitor and optimise cash flow and working capital performance
Own cash forecasting and liquidity planning
Oversee inventory accounting and stock reconciliations
Support credit control and supplier payment processes
Improve visibility across cash requirements and future investment decisions
Leadership & Team Development
Build, develop and lead a scalable finance function
Recruit and develop additional team members as the business grows
Manage and coach the overseas bookkeeper
Create clear ownership and accountability across the team
Foster a culture of continuous improvement and high performance
Expectations
Highly commercial and strategically minded
Hands-on, proactive and accountable
Comfortable operating within a fast-paced, founder-led environment
Able to balance technical accuracy with the wider commercial picture
Naturally curious and driven by continuous improvement
Confident challenging decisions and influencing senior stakeholders
Strong bias towards action, ownership and execution
Comfortable managing multiple priorities as the business evolves
Required Skills & Experience
ACA, ACCA or CIMA qualified
5+ years’ post-qualified experience as a Financial Controller or in a similar senior finance role
Experience within eCommerce, retail, consumer goods, FMCG or another fast-growing, multi-entity business
Strong technical accounting knowledge
Experience preparing consolidated management accounts across international, multi-currency group structures
Proven experience improving financial reporting, controls and processes
Experience managing audits, statutory reporting and tax compliance
Strong commercial acumen and business-partnering skills
Confidence influencing both finance and non-finance stakeholders
Advanced Excel skills and experience analysing large data sets
Experience managing and developing finance team members
Bonus If You Have
Experience implementing an ERP system
Experience introducing AI and automation across finance
Previous exposure to fast-scaling DTC or eCommerce brands
Experience using Xero and Fathom
Experience supporting a business through rapid international expansion
Exposure to inventory accounting within a product-led business
Salary & Benefits
Competitive base salary + bonus
Remote-first working with a future London office
Direct exposure to the Founder/CEO, Fractional CFO and senior leadership team
Opportunity to lead high-impact ERP, automation and business intelligence projects
Genuine ownership over the development of the finance function
International exposure across the UK, US, Europe and other global markets
Strong career progression within a rapidly scaling business
If this sounds like you, hit apply or email Kyle find out more!
Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success – let us know if you require any adjustments during the recruitment process.
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