Description
Hypernative is the leader in real-time threat prevention for digital assets. We help financial institutions, asset managers, DeFi platforms, and other Web3 participants stop exploits before they happen, mitigate fraud, achieve regulatory compliance, and prevent financial losses. As the trust and enablement layer for institutional digital asset operations, our platform secures billions in on-chain value for the world's top enterprises and Web3 players.
We're looking for a Field Marketing Manager to join our growing team and report to the Head of Marketing. You'll own the execution of our EMEA event presence, from major conferences and side events to executive roundtables, and serve as the local marketing lead for our EMEA and APAC sales teams.
Hypernative attends more than 45 events a year around the world, and EMEA is one of our most active regions. This is a high-impact role for a field marketer who knows the European crypto and digital asset circuit, builds relationships that turn into pipeline, and executes flawlessly on the ground while partnering with a global strategy team.
Key Responsibilities
- EMEA Event Execution: Own end-to-end execution of EMEA conferences, side events, and sponsored activations, responding in real time as the marketing lead on the ground.
- AE Partnership: Serve as the on-site marketing partner for EMEA and APAC account executives, leading pre-event outreach, meeting coordination, and post-event follow-up for all in-region activity.
- Relationship Development: Build and maintain relationships with key EMEA ecosystem participants, including protocols, exchanges, venture firms, and media, that drive pipeline over time.
- Regional Programs: Plan and execute executive roundtables and VIP experiences for EMEA target accounts, and identify new event opportunities across the region with recommendations for investment.
- APAC Coverage: Provide structured event support for the growing APAC calendar as a natural extension of the role.
- Reporting: Track and report on event performance across attendance, lead generation, pipeline influence, and conversion.
Requirements
- 4 to 6 years of B2B field or event marketing experience, with preference for Web3, fintech, or institutional finance backgrounds
- Substantive knowledge of the European crypto, DeFi, and CeFi ecosystem and its key events and cities, from venue and vendor networks to the local players who matter in each market
- Demonstrated experience partnering with sales to generate and accelerate pipeline through events
- Capable of operating with significant autonomy under remote management in a high-velocity environment
- Credible and composed in senior-level settings, with the communication skills to represent effectively
- Based in the EMEA region with willingness to travel extensively across the region and to the US periodically
Originally posted on