The SEO / SEM Specialist drives qualified organic and paid search traffic by improving technical SEO, expanding keyword coverage, and managing search campaigns across high-intent customer journeys.
The role combines hands-on execution with performance analysis, partnering with content, product marketing, and web teams to improve rankings, conversion rates, cost efficiency, and pipeline contribution.
Key Responsibilities
Conduct keyword research, competitor analysis, and search-intent mapping using tools such as Semrush, Ahrefs, and Google Keyword Planner
Optimize site architecture, metadata, internal linking, landing pages, and structured data in partnership with web and engineering teams
Manage Google Ads and Microsoft Advertising campaigns, including account structure, bidding, targeting, ad copy, budgets, and negative keywords
Monitor technical SEO health through Google Search Console, Screaming Frog, and Sitebulb; identify and prioritize crawl, indexation, Core Web Vitals, and schema issues
Build dashboards and recurring reports in GA4, Looker Studio, or similar tools to track rankings, traffic, conversion rate, CAC, ROAS, and pipeline impact
Develop SEO briefs and performance recommendations for content teams based on keyword gaps, SERP analysis, and conversion data
Run landing-page, ad-copy, and audience tests; document findings and turn performance insights into actionable channel improvements
What We Are Looking For
1-3 years of hands-on SEO and SEM experience, preferably supporting a technology, SaaS, e-commerce, or high-growth digital business
Working knowledge of Google Ads, Microsoft Advertising, GA4, Google Search Console, and SEO platforms such as Semrush or Ahrefs
Understanding of technical SEO fundamentals, including crawling, indexation, canonicalization, redirects, XML sitemaps, structured data, and Core Web Vitals
Experience analyzing search performance and translating data into campaign, content, and website recommendations
Strong spreadsheet and reporting skills, including comfort with formulas, pivot tables, dashboards, and channel-performance analysis
Clear written communication and the ability to manage multiple optimization projects with content, product, design, and engineering partners
Bonus: Experience with Looker Studio, Screaming Frog, SQL, WordPress or Webflow, conversion-rate optimization, and B2B SaaS demand generation