What You'll Do
Avalara's Marketing Automation team enables campaign execution without sacrificing data integrity, and this role owns the architecture behind that speed: the Marketo Engage platform that our email Marketing and Inquiry processing relies on. Reporting into our Marketing Technology IT teams, you'll be the person who ensures Marketo is operating within best practices and keeps Salesforce and Marketo data trustworthy for the whole revenue team. Where similar platform-ops roles elsewhere are stuck maintaining legacy setups, you'll actively use AI to automate intake-to-activation workflows and catch data-quality issues before they become incidents, not just clean up after them. ( #LI-Remote )
What Your Responsibilities Will Be
Most days you'll be building and refining program-shell templates, exploring new integrations and enforcing data hygiene standards across dedupe, segmentation, and consent fields. You'll partner with the Workfront/Fusion automation team to keep intake-to-build workflows running smoothly, using AI-assisted monitoring to flag sync errors, field drift, and deliverability problems before they affect a send. You'll also document playbooks and train marketers on self-serve guardrails, increasingly using AI to draft QA checklists and RCA reports so incidents get resolved faster. Day to day, you're working inside Marketo, Salesforce, reporting tools like Snowflake to keep planning, execution, and attribution connected.
Key responsibilities include:
- Design and maintain program-shell blueprints, tags, and status taxonomies; publish and evolve standards.
- Own Marketo admin: users/roles, partitions, workspaces, foldering, asset and snippet libraries.
- Integrate with Workfront/Fusion to automate intake→build workflows; measure build time and error rates.
- Maintain SFDC sync mapping, MSI setup, and error handling; resolve schema changes and field drift fast.
- Define reporting fields/UTM conventions to link planning→execution→attribution; partner on Snowflake/BI.
- Monitor platform health; lead RCAs and preventive fixes for sync, send, and data-quality incidents.
- Create and maintain playbooks: campaign QA, go-live checklists, deliverability/IP warming, and rollback.
What You’ll Need To Be Successful
Required Qualifications
- 6–8+ years hands-on in Marketo Engage administration and program architecture (channels/statuses, shells, QA).
- Bachelors degree in Computer Science, Engineering, Information Management, or a related technical field, or equivalent professional experience demonstrating analytics, business operations, or technical program management.
- Strong Salesforce↔Marketo integration experience (field mapping, MSI/Sales Connect, error triage).
- Proven Workfront/Fusion or equivalent intake→automation implementation experience.
- Data governance: dedupe, normalization, segmentation, scoring, consent/subscription management.
- Deliverability know-how (IP/domain practices, monitoring, remediation).
- Excellent documentation, stakeholder communication, and enablement skills.
- Marketo Certified Expert (MCE).
- API/webhooks familiarity; database management practices, audits and reporting alignment.
- Exposure to UTM strategy, taxonomy management, and analytics alignment.
- Experience migrating from Eloqua or similar MAPs a plus.
AI
- –2+ years of hands-on experience applying AI tools to platform monitoring, documentation, or workflow automation.
- Proven track record of supporting and enabling AI assisted workflows for content generation/asset creation flows
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI-related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
6-8+ years Marketo Engage administration; Bachelor's in CS/Engineering/Information Management or equivalent; Salesforce-Marketo integration; Workfront/Fusion automation; data governance; deliverability; Marketo Certified Expert; 2+ years AI tools experience.
Key Responsibilities
- administering Marketo
- integrating Salesforce
- automating workflows
Skills & Tools
Marketo Engage, Salesforce, Workfront, Fusion, Snowflake, AI tools
Job Details
- Category: Information Technology
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 97,100 – 155,700 / year
- Languages: English
Benefits
- Generous paid time off
- Generous parental leave
About Avalara
A cloud compliance platform processing tax returns and defining the relationship between tax and tech. — Industry: Information Technology