Company Description
The International Fresh Produce Association (IFPA) is the largest global organization serving the fresh produce and floral supply chain. With a mission to unite the industry, IFPA drives innovation and collaboration to create a vibrant future for all its members. The association provides value through advocacy, connecting members, and offering actionable guidance to support industry prosperity. IFPA is dedicated to empowering businesses and professionals across the supply chain to succeed with confidence and purpose.
Position Responsibilities
Strategic Account Management and Growth
- Manage an assigned portfolio of members, prospects, exhibitors, under-engaged organizations, and at-risk accounts.
- Understand each organization's business model, priorities, challenges, structure, key relationships, and current IFPA engagement.
- Maintain account plans that document business priorities, engagement, unmet needs, renewal risks, expansion opportunities, and next actions.
- Support recruitment, conversion, renewal, retention, at-risk recovery, and appropriate multi-year membership opportunities.
- Identify sector-specific needs and recommend ways to strengthen IFPA's Membership Value Proposition.
- Qualify commercial opportunities and refer them to Business Development, which leads sales strategy, proposals, negotiation, contracting, and revenue execution.
Value Activation and Member Intelligence
- Communicate IFPA's value in ways that are relevant to each company, sector, market, function, and professional role.
- Determine which IFPA benefits, programs, resources, relationships, and events assigned members are not fully using and develop personalized activation plans.
- Gather and synthesize member and market intelligence and share actionable insights with the appropriate IFPA teams.
- Represent member needs across relevant IFPA portfolios, including Advocacy, Science & Technology, Food Safety, Sustainability, and Supply Chain.
- Help determine whether existing initiatives meet identified needs or whether IFPA should create, modify, or prioritize additional value.
Relationship Expansion, Community and Industry Engagement
- Build multi-threaded relationships with executives and functional contacts across assigned organizations.
- Connect members with IFPA subject-matter experts, councils, committees, communities, events, intelligence, business connections, and volunteer leadership opportunities.
- Support volunteer committees, communities, and advisory groups as appropriate, including communications, meeting preparation, follow-up, leadership recruitment, and implementation of approved recommendations.
- Develop pathways that expand participation and cultivate current and future volunteer leaders.
- Support buyer, member, exhibitor, and industry engagement for key IFPA events and initiatives.
- Partner with Business Development, Events, Global Growth & Engagement, country managers, and other teams to strengthen relationships across sectors and markets.
Data, Measurement and Value Realization
- Maintain accurate CRM records, including account plans, contact maps, opportunities, risks, engagement history, and member intelligence.
- Use member data, segmentation, and behavioral signals to personalize outreach and recommendations.
- Track relationship depth, participation, and year-round engagement.
- Document member outcomes, business connections, addressed needs, and evidence of realized value.
Knowledge, Skills & Abilities
- Three to five years of experience in membership, strategic account management, customer success, relationship management, sales, business development, or a related field.
- Demonstrated ability to build professional relationships, conduct consultative discovery, develop account plans, and manage pipelines or account portfolios.
- Strong written, verbal, facilitation, presentation, and analytical communication skills.
- Experience using CRM systems to maintain
accurate
account, relationship, engagement, and opportunity data.
- Ability to translate member feedback into actionable intelligence and manage multiple priorities independently in a remote environment.
- Knowledge of the fresh produce, floral, agriculture, food, foodservice, or related industries preferred.
Travel
Business-related travel is required, primarily within the United States and Canada, with additional travel as needed for member engagement, recruitment, events, and industry activities, averaging approximately 5-7 trips per year.
Location
This is a remote position based within the United States.
*Salary will be determined at the time of offer and may vary based on factors including, but not limited to, the candidate’s relevant experience, education, qualifications, skills, and geographic location.
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