Job Overview
We are seeking a dynamic and innovative Email Marketing Manager to lead our digital communication efforts and drive customer engagement through compelling email campaigns. In this role, you will develop, execute, and optimize email marketing strategies that resonate with diverse audiences, leveraging data-driven insights to maximize campaign performance. Your expertise will help elevate our brand presence, nurture customer relationships, and boost e-commerce growth across multiple channels.
If you thrive in a fast-paced environment and are passionate about digital marketing, this is your opportunity to make a significant impact!
Duties
• Design and implement targeted email marketing campaigns using platforms such as Mailchimp, Salesforce Marketing Cloud, HubSpot, and Pardot to reach segmented audiences effectively.
• Develop customer segmentation strategies by analyzing behavioral data and preferences to personalize messaging and improve engagement rates.
• Create visually appealing email templates utilizing Adobe Photoshop, HTML, CSS, and marketing automation tools to ensure brand consistency and optimal user experience.
• Conduct A/B testing on subject lines, content, send times, and layouts to identify the most effective approaches for different audience segments.
• Analyze campaign performance metrics using Google Analytics, SQL queries, and other analytics tools to measure ROI and identify opportunities for improvement.
• Collaborate with cross-functional teams including content creators and designers to craft compelling copywriting that aligns with marketing goals.
• Manage the integration of email campaigns with e-commerce platforms and CRM systems like Salesforce to streamline workflows and enhance customer journeys.
Experience
• Proven experience in digital marketing with a focus on email marketing management in a fast-paced environment.
• Strong proficiency in email marketing platforms such as Mailchimp, Salesforce Marketing Cloud, HubSpot, or Pardot.
• Hands-on experience with HTML, CSS, SQL, and Adobe Photoshop for creating customized email templates and analyzing data.
• Demonstrated ability to execute marketing automation strategies and conduct A/B testing for continuous optimization.
• Knowledge of customer segmentation techniques using analytics tools like Google Analytics and SQL databases.
• Familiarity with e-commerce platforms and CRM systems to support targeted campaigns and personalized communications.
• Excellent copywriting skills with the ability to craft engaging messaging that drives conversions. Join us as an Email Marketing Manager to harness your expertise in digital marketing tools and analytics! Your innovative approach will help us connect more meaningfully with our customers while driving measurable results across our campaigns. We’re excited to see how your energy and creativity can elevate our brand’s digital presence!
Pay: $48,749.87 - $58,709.52 per year
Benefits
• Flexible schedule
• Work from home
Work Location: Remote