Remote – Work from Anywhere About 12min At 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes. With over 6 million users globally, we are a fast-growing B2C platform passionate about making knowledge more accessible. Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base Role Overview We’re looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging. Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns. If you’re an expert in ActiveCampaign, love crafting compelling email journeys, and thrive on optimizing performance through A/B testing and segmentation, this role is for you. What You’ll Do ✅ Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign. ✅ Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation. ✅ Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging. ✅ Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention. ✅ Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement. ✅ Deliverability & Compliance – Ensure high inbox placement, manage sender reputation, and comply with GDPR/CAN-SPAM regulations. ✅ Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy. What We’re Looking For Proven experience in email marketing, automation, and lifecycle optimization. Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms). Strong understanding of segmentation, personalization, and behavioral-based messaging. A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns. Copywriting skills with a focus on converting users and driving engagement. Experience with multi-channel communication (email, push, SMS, in-app messages, etc.). Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.). Why Join Us? Join one of the fastest-growing B2C startups in South & Central America Work remotely – no matter where you are, we want to hear from you Make a real impact – own the email & lifecycle strategy in a fast-moving environment Interested or know someone who would be a great fit? Send a message or apply now