To support a growing DTC brand, the remote Email/SMS Copywriter will write lifecycle copy for email and SMS communications, manage the weekly campaign calendar, and conduct testing to optimize engagement and revenue.
Key responsibilities:
• Write email and SMS copy for various customer lifecycle stages, including welcome, abandonment, and winback messages
• Own and manage the weekly campaign calendar, including crafting subject lines, preview text, and calls to action
• Run tests on subject lines and offers, analyzing results to refine and improve ongoing communication strategies
Required qualifications:
• 3+ years of direct response copywriting experience for DTC, ecommerce, or consumer brands, with a focus on email and SMS
• Proven ability to link copy performance to measurable results such as open rates and conversions
• Experience with Klaviyo or similar email service providers, including knowledge of flows and segments
• Strong understanding of consumer psychology and persuasive writing techniques
• Experience writing for subscription or replenishment models, including cancel-save communication