Education & Events Manager

Job Description: • Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities • Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides • Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies • Support new hire onboarding with brand education and in-store activation training • Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos • Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location • Organize major account education events and corporate events, including FLC, Sephora, brand events • Manage sample and promotional product distribution to the Sales and Education Specialist Team • Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement • Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams • Plan and support key account events, including portal entry, collateral, GWP receipts, and execution • Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering • To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety • Work closely with other beauty divisions to support other channels as needed • Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI • Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations • Budget and manage event assets and collateral and ensure cost-effective execution • Build and maintain relationships with Retail partners across education and events • Serve as the primary point of contact for event inquiries and educational program support • Ensure a high-quality experience for all participants through excellent customer service and attention to detail • Track and report on KPIs related to education and events • Prepare post-event and program evaluations to inform future improvements • Maintain accurate records and documentation for compliance and reporting purposes • Monitor competitive activity and share insights to inform strategic decisions • Hire, onboard, and training direct reports supporting Education and Events Requirements: • Bachelor’s Degree • 5+ years of experience in educational programming and/or event management • Strong understanding of the hair category and prestige beauty landscape • Ulta and Sephora experience required • This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region. • Bilingual English/Spanish/French capabilities preferred • Licensed and experienced Hairstylist/Cosmetologist preferred Benefits: • Salary + Bonus • Healthcare • Dental • Vision • Paid Holidays • Paid Parental Leave • 401(k) with company match • Basic Life Insurance • Short Term Disability (STD) • Long Term Disability (LTD) • Paid Time Off (PTO) • Paid Charitable (volunteer) Leave • Educational Assistance