REMOTE E-COMMERCE MANAGER
We are working with a client that is a rapidly growing sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction.
About You
- You thrive in an environment that allows you to focus on high-impact growth strategy alongside day-to-day campaigns.
- You are hardworking and resourceful. You have an insatiable thirst for knowledge, seeing every challenge as an opportunity to learn.
- You have a deep understanding of Shopify+ and a sharp and technical eye to support CRO (conversion rate optimization) and website optimization.
- You are data driven and view things with a mobile first approach.
- You are passionate about testing and iterating to find efficiency at every stage of the funnel.
- You are excited to create a best-in-class site experience for the customers.
- You are collaborative and can work with cross-functional teams at all levels of the organization.
- You can set strategy and vision, but you are not afraid to execute at a tactical level. There is no task too small or too big for you.
- You are highly motivated and are able to think strategically and independently.
- You are an exceptionally organized self-starter who can prioritize well in a high growth environment.
- You are attentive to detail, and can also manage a tight deadline.
- You respond positively to constructive feedback and adapt quickly to change.
- You are a great team player, leader, and individual contributor.
- You are humble, hungry, and smart (in that order). You know what you’re good at while still continually striving to improve and grow in all areas.
Responsibilities
- Develop and manage iteration of our ecommerce strategic roadmap including scoping, prioritization, execution and measurement.
- Maximize online sales through constant testing, site optimization, UI/UX and improving online customer experience.
- Collaborate with brand marketing to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging.
- A/B Test website creative, layout, and offers to better understand and optimize our website.
- Manage outside agency partners for web design, web management and development, and SEO (search engine optimization).
- Develop onsite lead generation, including developing strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc.
- Be the expert on e-commerce best practices and competitors to gain an understanding of trending behaviors in the marketplace.
- Collaborate with cross-functional teams and provide guidance to grow engagement, revenue and to optimize the overall customer experience.
CRM (Email/SMS)
- Apply a data-driven approach to identify, evaluate and prioritize strategic initiatives that increase engagement and optimize lifetime value.
- Own large email marketing channel, including batch, lifecycle programs, triggered, and transactional emails.
- Spearhead the growth of a customer-centric SMS strategy that enables Marketing and CX to improve the customer journey.
- Conceptualize, build, and iterate on a best-in-class loyalty program and drive enrollment, engagement and retention/reactivation of our customers.
- Apply learnings from consumer-level data and behavior to develop segmented audience-based campaigns, journeys and automations.
Skills & Qualifications
- 3+ years e-commerce and marketing experience, primarily in D2C or start-up environments.
- BA/BS degree or equivalent life experience
- Proven achievement in creating data-driven strategies and solutions to support increases in conversion, AOV and LTV business objectives.
- Strategic, analytical and creative thinker.
- An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.
- Proven experience in managing multiple functions in a fast paced, changing environment.
- Excellent written and verbal communication skills and thirst for collaboration
- Strong grasp of business strategy and the ability to prioritize opportunities.
- Able to maintain high standard of confidentiality and professionalism
- Understanding of sustainable fashion, ethical fashion, and/or social enterprise preferred
Originally posted on