About the position
Merch Traffic, LLC, a subsidiary of Live Nation Entertainment, is seeking an E-Commerce Manager to play a key role in the success of high-profile official online stores for music artists and entertainment brands. The role combines e-commerce merchandising, marketing collaboration, and operational management to build, maintain, and grow 15–20 direct-to-consumer (DTC) Shopify stores in alignment with each artist’s vision and commercial goals.
Responsibilities
• Manage and merchandise official Shopify stores for 15–20 artists and entertainment brands.
• Build, maintain, and optimize stores using ecommerce best practices, including SEO, conversion strategies, pricing trends, product positioning, rotation, and promotional planning.
• Determine merchandise assortments by working with Licensee, Tour, Wholesale, and internal product teams.
• Develop yearly and seasonal merchandising plans that reflect key consumer holidays, album cycles, anniversaries, and touring periods.
• Recommend and support the development of DTC-exclusive merchandise offerings.
• Assist with product development and product selection as needed.
• Partner with marketing teams to develop acquisition programs and execute campaigns across email, SMS, social media, and web.
• Source or create marketing assets to support promotions and store updates.
• Provide ongoing communication, store optimization suggestions, and performance updates to client teams and internal stakeholders.
• Manage inventory, replenishment requests, and purchasing of goods for all stores.
• Liaise with warehouse partners to ensure accurate/timely receiving, product availability, and customer-service support.
• Maintain international online stores (x-US) in partnership with global teams.
• Ensure stores stay current, accurate, and reflective of the artist’s brand and creative direction.
Requirements
• 3+ years ecommerce experience; Shopify experience strongly preferred.
• Excellent written, verbal, and organizational skills.
• Strong problem-solving, multitasking, and operations management abilities with the capacity to meet tight deadlines.
• Positive, proactive communicator able to collaborate effectively across internal teams, client reps, artists, and creative stakeholders.
• Self-motivated, detail-oriented, and comfortable shifting priorities in a fast-paced environment.
• Experience in music, entertainment, retail, or fashion industries preferred.
• Understanding of fan behavior and how it informs marketing, product development, and customer experience.
Nice-to-haves
• HTML, CSS, Liquid, Photoshop, or web design skills a plus (not required).
Benefits
• Medical, vision, dental and mental health benefits for you and your family
• Access to a health care concierge
• Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave and baby bonuses
• Fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live
• Tuition reimbursement
• Student loan repayment
• Volunteer time off
• Crowdfunding match