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Our client is a fast-growing DTC wellness brand focused on making daily nutrition simple, convenient, and enjoyable.
Role Overview:
We're looking for an E-Commerce Coordinator who can help turn paid traffic into customers by building high-converting landing pages, optimizing the online shopping experience, and supporting product launches.
Key Responsibilities:
- Build and optimize Shopify landing pages for paid advertising campaigns.
- Translate ad creative and messaging into compelling landing page experiences.
- Continuously test and improve pages based on CRO principles, analytics, and performance data.
- Partner with the Creative Strategist to align ad-to-page messaging, design, and offers.
- Support new product launches, including go-to-market strategy, landing pages, and funnels.
- Develop and optimize customer acquisition funnels from creative through purchase.
- Manage and improve the Shopify storefront, including merchandising, content, and conversion-focused updates.
- Leverage AI coding/design tools such as Claude Code, Cursor, Codex, or similar tools to build and iterate landing pages faster.
- Identify opportunities to improve conversion rate, customer experience, and revenue per visitor.
- Support the optimization of subscription, affiliate, and wholesale customer journeys.
Requirements
- 5+ years of experience in DTC e-commerce, e-commerce strategy, CRO, or a related role.
- Strong hands-on experience with Shopify and Shopify storefront management.
- Experience with subscription-based DTC brands.
- Proven experience building landing pages for paid traffic.
- Strong understanding of conversion rate optimization and funnel strategy.
- Experience with A/B testing and CRO tools.
- Strong understanding of DTC e-commerce customer journeys and acquisition.
- Good eye for brand design, visual hierarchy, and conversion-focused UX.
- Experience using AI tools for landing page design/development, such as Claude Code, Cursor, Codex, or similar.
- Ability to work closely with creative, marketing, and growth teams.
- Strong analytical and problem-solving skills with a test-and-learn mindset.
Nice to Have
- Experience with health, wellness, nutrition, supplements, or CPG.
- Experience with Shopify Plus.
- Familiarity with GTM, GA4, Meta Ads, and other acquisition/analytics platforms.
- Experience supporting affiliate or wholesale e-commerce programs.
- Basic HTML/CSS/JavaScript knowledge.
- Experience launching new DTC products from GTM strategy through acquisition funnel.
Benefits
- Competitive salary in USD
- Fully remote work environment with flexible scheduling
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