ROLE The Sales Setter owns the front end of the Broads sales pipeline.
Your primary responsibility is to start and manage conversations with prospective clients, identify women who are a strong fit for Broads, and confidently guide qualified leads toward booking and showing up for a Clarity Call with our sales team.
This is not a customer service role, a copy-and-paste DM role, or a “send as many messages as possible” role.
You are responsible for creating qualified sales opportunities.
You are often the first real human interaction someone has with Broads. How you communicate should reflect who we are: direct, curious, knowledgeable, supportive, and confident.
You also own the accuracy of your portion of the CRM. If a lead is in conversation with us, we should know where she stands, what happens next, and when she needs to be followed up with.
Your job is to move the right women forward and keep the pipeline moving.
RESULTS
Consistently generate qualified Clarity Calls that HOLD.
The goal is not simply to book calls.
The goal is to create enough high-quality conversations that the right women book calls, understand why they are taking the call, and actually show up.
Your performance is ultimately measured by qualified calls held.
Sales Pipeline Results
You are responsible for
Starting new conversations with qualified prospects every working day.
Responding quickly to inbound leads and high-intent engagement.
Moving active conversations forward instead of allowing them to stall.
Following the Broads DM framework to uncover goals, problems, urgency, and readiness.
Identifying when someone is qualified for a Clarity Call.
Confidently proposing the call when appropriate.
Following up with leads who expressed interest but did not book.
Supporting booked prospects through the handoff so they understand what happens next.
Reducing avoidable cancellations and no-shows.
Re-engaging warm leads according to the follow-up SOP.
Prioritizing Active Conversations → Follow-Ups → New Outreach.
CRM Results The CRM is part of the job, not administrative work you get to later.
You are expected to be highly proficient in the Broads CRM and maintain accurate pipeline data in real time.
Every active lead should have:
Correct contact information
Correct pipeline stage/status
Appropriate tags
Relevant conversation notes
Qualification information
Last contact documented
Next action identified
Follow-up date/task when applicable
Call status accurately recorded
Leadership should be able to open the CRM at any time and understand exactly what is happening in the pipeline without asking you to reconstruct it.
Performance Results
Performance will be evaluated using metrics including:
New conversations started
Response rate
Active conversations
Follow-ups completed
Qualified prospects identified
Calls proposed
Calls booked
Qualified calls held
Booking → held rate
Setter-sourced revenue / clients
CRM accuracy and completion
Speed to lead / response time
Activity matters, but activity without outcomes is not success.
We care about conversations that turn into qualified opportunities.
RESPONSIBILITIES
Daily Pipeline Management
Every working day, you are responsible for:
Reviewing the CRM and identifying your priorities for the day.
Responding to all new inbound leads and messages.
Working active conversations first.
Completing scheduled follow-ups.
Starting new outbound conversations using approved Broads messaging.
Qualifying leads according to the Lead Qualification SOP.
Proposing and booking Clarity Calls when appropriate.
Ensuring booked leads complete the appropriate pre-call steps.
Updating the CRM as conversations happen.
Flagging high-intent, unusual, or stuck conversations to the appropriate team member.
Reviewing your numbers and ensuring daily activity is on pace with weekly targets.
Conversation Ownership
You are expected to
Build genuine conversations rather than interrogating leads.
Ask strong follow-up questions instead of jumping immediately to a call.
Understand what a prospect actually wants.
Identify the gap between where she is and where she wants to be.
Understand what she has already tried.
Determine whether Broads can legitimately help her.
Recognize buying signals and act on them.
Lead instead of waiting for the prospect to tell you what to do next.
Know when not to book someone.
Follow up confidently without becoming pushy, needy, or apologetic.
We do not convince women they have problems. We help women who already want something different determine whether Broads is the right next step.
Call Booking & Handoff
When a prospect is qualified, you own the transition from DM conversation to sales conversation.
That means
Clearly explaining why a call makes sense.
Sending the correct booking link.
Following up if the link is sent but the call is not booked.
Confirming the CRM reflects the booking.
Making sure relevant context is documented for the sales team.
Supporting pre-call compliance according to SOP.
Following up on cancellations or reschedules when appropriate.
The closer should enter the call already understanding who this woman is, what she wants, why she reached out, and what is getting in her way.
CRM Ownership
You are responsible for maintaining a clean, usable CRM.
This includes
Updating stages immediately.
Recording meaningful notes.
Creating follow-up tasks.
Preventing leads from falling through the cracks.
Identifying stale leads.
Correcting inaccurate or incomplete records.
Following naming, tagging, and pipeline conventions.
Maintaining accurate reporting.
CRM proficiency is a core competency of this position.
Communication & Collaboration
You will
Participate in sales meetings and trainings.
Bring stuck conversations to the team instead of spinning on them alone.
Submit conversations for review and coaching.
Communicate important lead context to the closer.
Flag patterns you are seeing in objections, messaging, lead quality, or audience response.
Communicate immediately if something in the CRM, automation, booking process, or sales funnel appears broken.
Receive feedback without defensiveness and implement it quickly.
REQUIREMENTS To succeed in this role, you must be:
Sales-Minded
You understand that the goal of conversation is movement.
You can build rapport without chatting endlessly, ask direct questions without sounding robotic, and recognize when someone is ready for the next step.
Highly Organized
You can manage a large number of simultaneous conversations without losing track of who needs what.
Follow-up cannot depend on your memory.
CRM Proficient
You are comfortable learning and working inside a CRM every day.
You understand pipeline stages, tasks, notes, tags, lead statuses, reporting, and follow-up management.
An Excellent Written Communicator
You can communicate naturally through DMs while maintaining the Broads voice.
You do not rely on scripts so heavily that you sound like a bot.
Coachable
You will receive feedback on your conversations.
The expectation is not perfection, but that feedback gets implemented.
Metrics-Driven
You know your numbers.
You should always be able to answer:
How many conversations am I managing?
How many qualified opportunities am I creating?
How many calls am I booking?
How many are actually holding?
Where is the pipeline getting stuck?
Proactive
You do not wait for someone to tell you there are leads sitting untouched, follow-ups overdue, or CRM records incomplete.
ROLE STANDARDS
At Broads, we:
Lead with confidence.
Speak with women, not at them.
Assume agency and intelligence.
Ask instead of assume.
Tell the truth instead of manufacturing urgency.
Do not pressure.
Do not chase.
Do not beg someone to book.
Do not manipulate pain.
Do not promise outcomes we cannot guarantee.
Do not diagnose medical conditions or give coaching outside the setter's scope.
Do not freelance our own sales process.
Core Values
Take Up Space — Flipping societal norms.
We help women stop making themselves smaller—in the gym and in their lives. Your conversations should reinforce agency, capability, and choice.
We Give a Fuck — Because it really is that deep.
We care about the woman on the other side of the DM. She is not a lead number. We pay attention, remember what she tells us, follow through, and do what we said we would do.
High intention. Low attachment.
BROADS Cult Mentality — If you know, you know.
Protect the culture. Learn how we communicate, understand what makes Broads different, and make people feel that difference from their first conversation with us.
Jacked & Nerdy — More muscle, less misinformation.
Know the offer. Know the Broads Framework. Understand enough about our philosophy to communicate intelligently and accurately.
This Should Be Fun — Intentional & imperfect.
Sales can be challenging without being miserable. Bring energy, curiosity, personality, and a willingness to experiment while still following the process.
Performance will be evaluated based on both results and execution.
Green — Winning
Consistently hitting or exceeding qualified calls-held targets
Strong booking-to-held rate
Healthy conversation volume
Follow-ups completed consistently
CRM is accurate and current
Strong lead qualification
Clean handoffs to the closer
Implements feedback quickly
Communicates proactively with the team
Yellow — Needs Attention
Activity is happening but calls-held target is inconsistent
Conversations regularly stall
Follow-ups are missed or delayed
Calls are booked but frequently cancel/no-show
Qualification needs improvement
CRM updates are inconsistent
Requires repeated reminders or direction
Feedback is understood but not consistently implemented
Red — Not Meeting Role Expectations
Consistently missing calls-held expectations
Insufficient conversation volume
Booking unqualified prospects to inflate numbers
Leads regularly fall through the cracks
Poor or inconsistent follow-up
CRM is inaccurate or significantly behind
Repeated failure to follow the sales process
Poor communication with the sales team
Same coaching feedback continues without improvement
If you think you'd be a great fit, apply here: https://www.broads.app/dm-setter