The Director, Integrated Campaigns, Content & Lifecycle owns the campaign
operating system that transforms company, product, market, and revenue
priorities into coordinated programs that create and advance qualified pipeline.
This role is responsible for campaign planning, prioritization, content
strategy, lifecycle marketing, cross-functional execution, and performance
optimization to drive revenue growth and marketing effectiveness.
Primary Function:
Lead the development, prioritization, execution, and optimization of integrated
marketing campaigns across strategic solutions, customer segments, regions, and
revenue motions. Serve as the accountable owner for campaign planning and
execution, ensuring alignment across Marketing, Sales, Product Marketing,
Revenue Operations, and external partners to drive measurable business outcomes.
Essential Duties and Responsibilities:
Campaign Planning and Prioritization
Own campaign intake, scoping, and prioritization processes across strategic
business initiatives.
Translate company, product, sales, and market priorities into actionable
campaign briefs.
Define campaign objectives, audiences, messaging, offers, content
requirements, lifecycle plans, success metrics, and sales motions.
Maintain campaign roadmaps, launch calendars, and campaign backlogs.
Evaluate campaign requests and recommend prioritization, sequencing, and
resource allocation decisions.
Cross-Functional Campaign Execution
Act as the accountable lead for campaign execution from planning through
launch and optimization.
Build and manage project plans, timelines, milestones, approvals, risks, and
dependencies.
Lead campaign kickoffs, launch reviews, planning sessions, and post-campaign
retrospectives.
Coordinate campaign execution across Product Marketing, Content, Creative,
Acquisition Marketing, Field Marketing, Marketing Operations, Sales
Enablement, Sales, Revenue Operations, and external partners.
Ensure campaigns launch with appropriate content, automation, routing,
reporting, and quality assurance processes in place.
Content and Lifecycle Strategy
Define campaign content requirements aligned to target audiences, buyer
journey stages, sales priorities, and business objectives.
Establish lifecycle marketing strategies including nurture, re-engagement,
event follow-up, opportunity acceleration, and lead recycling programs.
Develop audience segmentation strategies, messaging frameworks, and buyer
journey touchpoints.
Identify content gaps and optimization opportunities through analysis of
campaign performance, buyer behavior, and sales feedback.
Partner with content and channel teams to improve engagement, conversion, and
buyer experience.
Revenue Alignment and Performance Management
Partner with Sales and Revenue Operations to define lead routing, follow-up
processes, service-level agreements, and feedback loops.
Establish campaign measurement frameworks that connect marketing activity to
pipeline and revenue outcomes.
Analyze campaign, funnel, and revenue performance and provide data-driven
recommendations.
Communicate campaign performance, insights, risks, and opportunities to
leadership and key stakeholders.
Leadership and Operational Excellence
Establish campaign standards, planning methodologies, governance processes,
and reporting practices.
Create and maintain a centralized source of truth for campaign priorities,
ownership, timelines, and performance.
Lead, coach, and develop team members while promoting accountability,
collaboration, and continuous improvement.
Knowledge, Skills and Abilities:
Strong expertise in B2B integrated marketing campaigns, demand generation,
lifecycle marketing, and content strategy.
Exceptional project and program management capabilities.
Deep understanding of B2B buying journeys, audience segmentation, lead
management, nurture strategies, and funnel conversion.
Ability to lead cross-functional initiatives and influence stakeholders
without direct authority.
Strong written, verbal, presentation, and briefing skills.
Ability to analyze campaign, funnel, and revenue data to drive strategic
decisions.
Experience with marketing automation, CRM, analytics, content management, and
project management platforms.
Sound business judgment and ability to balance competing priorities and
resources.
Minimum Qualifications:
Bachelor's degree in Marketing, Communications, Business Administration, or
related field preferred.
Seven (7) or more years of experience in integrated campaigns, demand
generation, lifecycle marketing, content marketing, or related disciplines.
Demonstrated experience translating business and revenue priorities into
executable marketing plans.
Experience establishing campaign planning, prioritization, governance, and
operational processes.
Experience managing integrated campaigns across multiple channels including
email, paid media, webinars, field marketing, web, sales enablement, and
outbound programs.
Experience working with cross-functional stakeholders across Marketing,
Sales, Product, and Revenue Operations.
Education and Years of Experience:
Bachelor's degree in Marketing, Communications, Business Administration, or
related field preferred.
7+ years of progressive experience in B2B marketing, demand generation,
lifecycle marketing, integrated campaigns, content strategy, or related
areas.
Prior people leadership experience or leadership of campaign, content, or
lifecycle marketing functions is strongly preferred.
Access considers all applicants for employment without regard to race, color,
religion, sex, gender preference, national origin, age, disability, or status as
a covered Veteran in accordance with federal law. In addition, Access complies
with applicable state and local laws prohibiting discrimination in employment in
every jurisdiction in which it maintains facilities. Access also provides
reasonable accommodation to individuals with a disability in accordance with
applicable laws.