Director, E-commerce

Job Description: • Serve as the end-to-end business leader and general manager for Odeko's approximately $40–50M Shopify-based ecommerce business • Own the full ecommerce P&L and accountability for revenue growth and profitability/contribution margin • Define and execute commercial strategy across customer acquisition, conversion, AOV, and retention • Own product assortment, pricing, promotional strategy, and key vendor relationships • Own the on-site experience, conversion UX, product/merchandising presentation, and Shopify roadmap • Own forecasting, demand planning, reporting, and analytics supporting business decisions and the P&L • Lead a cross-functional team spanning merchandising, site experience, and analytics • Partner through dotted-line relationships with Marketing on demand generation and brand, and Operations on fulfillment and supply • Ship measurable improvements to conversion, AOV, and retention in the first 1–3 months • Establish merchandising, site, analytics, forecasting, and reporting operating rhythms • Deliver a growth plan that increases revenue while holding or improving contribution margin • Establish growth levers beyond the current customer ICP Requirements: • Deep, hands-on experience running a Shopify-based B2B ecommerce business • Track record of scaling an ecommerce business through a growth inflection • Ownership of an ecommerce or business-line P&L • Fluency across merchandising, on-site conversion, and analytics • Proven ability to lead through influence and align dotted-line Marketing and Operations partners • Strong analytical rigor and fluency in ecommerce P&L metrics • Deep command of ecommerce digital advertising tools, paid channel economics, ROAS, and CAC • Strong grasp of customer flows across the funnel and ability to improve conversion and retention • Fluency in product selection and tools for understanding customer ICP, growing net-new customers and AOV among existing customers • Nice to have: experience leading full site rebuilds/re-platforms • Nice to have: subscription, replenishment, or B2B/wholesale ecommerce experience • Nice to have: Shopify Plus and its app/integration ecosystem • Nice to have: Shopify Collective and online marketplace experience • Nice to have: relevant category or customer-segment experience Benefits: • Fast-paced environment and growth opportunities • Competitive compensation • Healthcare benefits • Opportunity for equity • Other great perks; full lists of benefits available upon request