Job Description:
• Develop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capability building and digital channel enablement across the Americas
• Lead, coach and develop a high-performing team responsible for website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery and marketing technology platforms
• Own the strategy for Watts digital properties, including customer journey design, user experience, search discoverability, conversion optimization, personalization, accessibility and site performance
• Advance ecommerce and digital channel growth by partnering with sales, channel, product and commercial teams
• Oversee marketing technology architecture, CRM integration, marketing automation, lead management processes, data governance standards and vendor performance
• Build executive-level dashboards, attribution models and reporting structures connecting digital engagement, campaign performance, pipeline influence, customer behavior and marketing investment to business results
• Establish scalable operating models, governance frameworks, service level expectations and intake/prioritization processes
• Drive AI and automation adoption to improve productivity, speed to market, campaign effectiveness, content creation, insight generation and customer engagement
• Serve as a strategic partner to regional and global stakeholders, translating commercial priorities into digital capabilities, measurable initiatives and execution plans
• Manage agency, consulting and technology partnerships, including scopes of work, budgets and performance expectations
• Champion Watts values through leadership actions, team development and cross-functional collaboration
• Assume responsibility for other projects and duties assigned by the Vice President, Marketing - Americas
• Travel up to 30% domestically and internationally
Requirements:
• Bachelor's degree in Marketing, Business, Communications, Analytics, Information Systems or related field; equivalent experience considered
• 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology or customer experience
• 5+ years of people leadership experience, including leading managers, developing talent and building high-performing cross-functional teams
• Proven experience building or transforming a digital marketing, ecommerce, customer experience or marketing operations function in a complex, multi-brand or matrixed environment
• Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance and conversion improvement
• Hands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices and marketing technology/vendor ecosystems
• Strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting and actionable insights
• Executive communication, change leadership, stakeholder management and cross-functional partnership skills
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures
• Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing
• Preferred: experience in building products, manufacturing, industrial, commercial construction or durable goods sectors
• Preferred: experience leading a Digital Marketing or Digital Experience Center of Excellence supporting multiple brands, business units or regions
• Preferred: experience supporting ecommerce growth, digital merchandising, product information management, distributor/channel enablement or marketplace optimization
• Preferred: advanced understanding of customer journey mapping, content strategy, personalization, web analytics, SEO/SEM and marketing performance optimization
• Preferred: experience using AI, automation and modern marketing technologies
• MBA or advanced degree is preferred
Benefits:
• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage
• Retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays
• Paid Time Off
• Continued professional development opportunities
• Educational reimbursement
• Fitness reimbursements
• Employee discount programs