Director, Digital Engagement
College Board - Operations
Location: This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes.
Role Type: This is a full-time position
About the Team
College Board's Operations division is a best-in-class digital assessment delivery and customer engagement function that supports millions of students and thousands of test centers, annually. The Operations team is also leading exciting work to advance user experience using innovative solutions, products, and technology to enhance the end-to-end delivery of digital assessments and all aspects of customer support. Within Operations, the Assessment Delivery Operations (ADO) team is responsible for the successful execution of digital assessments like the SAT and Advanced Placement (AP) examinations, working closely with partners across College Board, the education sector, and beyond to improve testing technologies, customer experience, and outcomes. ADO’s User Readiness team ensures every district-level member, school-level educator, and test taker has what they need, and takes the critical actions required, to succeed on test day. This is done through multi-channel community engagement, effective digital communications, curated technical guidance, and risk-based outreach.
About the Opportunity
As the Director of Digital Engagement, you will own the full lifecycle of seasonal User Readiness campaigns and communications that reach thousands of coordinators, staff, and students across every College Board program. You’ll design and execute the strategy for how we communicate to our users, i.e., who needs to hear what, and when, then run the experiments and dig into user behavior to figure out what actually drives people to act and scale what works.
Not every educator or student needs to hear the same thing, the same way. You will help define the segments and personas that capture those differences and own the communication strategy built on top of them, translating a deep understanding of program policy, and the latest system and technology content, into messaging that surfaces what each user most needs to know and is delivered in the way that’s most likely to reach them. You will partner across College Board functional teams to get that translation right and connect every campaign directly to the User Readiness outcomes we’re driving toward for test day.
In this role, you will:
Seasonal Campaign Strategy & Lifecycle (30%)
- Own the full lifecycle of seasonal User Readiness campaigns, from planning through execution and post-season retrospective
- Set the cadence and sequencing of communications against program milestones, deciding who needs to hear what, and when
- Build and maintain the campaign calendar that keeps every message landing at the right moment in a user’s readiness journey
Segmentation & Messaging Craft (25%)
- Design and maintain audience segmentation based on coordinator type, program, and readiness stage, and refine segments over time with analytics partners
- Translate program policy and the latest system and technology updates into messaging that surfaces what each user most needs to know
- Own message quality end to end, from clarity and tone to the specific call to action and resources each segment needs
- Write, build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud
- Pilot AI tools to speed up drafting, personalization, and quality checks of content
Experimentation, Insights, and Partnership Outcomes (45%)
- Design and run experiments and dig into user behavior to find what drives engagement and action. Examples include testing subject lines, timing, content, and channel
- Define and track engagement metrics, from opens and clicks to completion of target actions, and report results and recommendations to stakeholders
- Connect every campaign directly to the User Readiness outcomes we’re driving toward on test day, using engagement as a signal, not the goal itself
- Partner across College Board functional teams to align messaging and ensure campaigns reflect the latest program, policy, and technology updates
- Share audience insights with partner teams in community engagement, technical readiness, and proactive outreach to improve their work and reduce the need for intervention
- Build relationships across teams that let you move quickly when a message needs to be revised or a new campaign needs to launch
About You
- Expertise in lifecycle, CRM, or digital communications, with 5-7 years of experience planning and delivering multi-channel campaigns to large, segmented audiences
- Hands-on experience building and deploying campaigns in an email marketing platform, with Salesforce Marketing Cloud experience preferred
- Experience designing audience segmentation and personalization, using data to decide who receives which message and when
- A track record of running experiments, analyzing engagement data, and turning results into measurable improvements
- Strong writing and editing skills, including turning complex operational, policy, or technical information into clear, actionable messages
- Experience with SMS and in-app messaging, including best practices for deliverability and message compliance
- Experience managing a high volume of requests across many stakeholders, with familiarity with Jira or similar work-tracking tools
- Preferred: Experience communicating with educators or school-based audiences
- A bachelor’s degree or an equivalent combination of education and relevant experience
- The ability to travel 4-6 times a year to College Board offices or on behalf of College Board business
All roles at College Board require:
- A passion for expanding educational and career opportunities and mission-driven work
- Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively.
- Clear and concise communication skills, written and verbal
- A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
- A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
- A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success
- Authorization to work in the United States
About Our Process
- Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.
- While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, a performance exercise relevant to the role, a panel interview, a conversation with leadership and reference checks.
What We Offer
At College Board, we offer more than a paycheck: we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation grounded in your qualifications, experience, impact, and the market.
A Thoughtful Approach to Compensation
- The hiring range for this role is $80,000–$130,000.
- Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.
- We aim to make our best offer upfront, rooted in fairness, transparency, and market data.
- We adjust salaries by location to ensure fairness, no matter where you live.
You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more.
#LI-MD1
#LI-Remote
5-7 years of lifecycle, CRM, or digital communications experience; hands-on email marketing platform experience; Salesforce Marketing Cloud preferred; experience with segmentation, experimentation, SMS/in-app messaging, and Jira; bachelor's degree or equivalent; authorization to work in the US.
Key Responsibilities
- managing campaigns
- segmenting audiences
- analyzing engagement
Skills & Tools
Salesforce Marketing Cloud, Jira
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States or Virginia
- Salary: USD 80,000 – 130,000 / year
- Languages: English
About College Board
A mission-driven, not-for-profit membership organization dedicated to excellence in education, helping students navigate the path from high school to college and career. — Industry: Education