Founded in 1936, the National Wildlife Federation has grown into America's
largest and most trusted grassroots conservation organization with 52 state and
territorial affiliates and 7.5 million members and supporters, including
hunters, anglers, gardeners, birders, hikers, campers, paddlers, and nature
lovers of all ages and stripes. Our mission is to unite all Americans to ensure
wildlife thrive in our rapidly changing world. We advance this mission through
programming focused on conserving wildlife, restoring habitat and waterways,
expanding outdoor opportunities, connecting children with nature, and addressing
the causes and consequences of climate change.
To grow our and sustain our digital footprint, we are seeking a Director of
Digital Content to lead the strategy, creation, and management of the
organization's digital presence across the National Wildlife Federation’s major
organic web and social properties, including NWF.org, associated microsites, the
NWF Blog, and the Federation’s flagship social media accounts. This senior role
is responsible for developing a coherent content vision that advances
organizational goals, deepens audience engagement, and strengthens the brand.
This position oversees a team of content creators and collaborates closely with
teams across fundraising, advocacy, communications, and technology.
The Director works closely with the Director of Digital Growth and
Transformation, Director of Digital Fundraising and Engagement, and also
coordinates closely with our Membership Program (offline fundraising) to ensure
a cohesive donor experience and a full-funnel approach to supporter development.
The position reports to the Associate Vice President for Digital Engagement who
sets and oversees the organization’s digital strategy for fundraising, advocacy,
marketing, and communications.
PRINCIPAL DUTIES
The Director’s role is comprised of these major areas of responsibility and
focus:
Develop and execute a comprehensive digital content strategy across the
federation’s web properties including NWF.org, related microsites, the
federation’s blog, and flagship social media accounts.
Leads a content creation team to develop social media content, blog posts,
and website copy to support the Federation’s marketing, revenue, advocacy,
and programmatic goals.
Establish and maintain cohesive brand guidelines on web properties, ensuring
consistency in tone, messaging, and visual identity across all digital
channels, and deliver effective, audience-centric content. Build and manage
an integrated editorial calendar across all digital channels
Collaborates with national, regional, and affiliate partners to support the
Federation’s conservation priorities. Builds effective working relationships
across the Federation and serves as a knowledgeable and accessible resource
about how web content and social media can support relevant outcomes.
Working with the Digital Analyst and the Data Strategy team, analyzes
performance metrics and monitors progress toward goals, fine-tuning
strategies as necessary. Evaluates the effectiveness of campaign strategies
and uses these insights to inform continuous improvement. Promotes
data-driven decision making.
Partner closely with other leads on Digital Engagement, other teams in
Development, and relevant teams across the organization to develop content
that supports organizational goals
Performs other duties as assigned
REQUIRED COMPETENCIES AND DESIRED SKILLS AND QUALIFICATIONS
6+ years of experience in digital content, editorial, or content marketing
roles at a large multi-faceted nonprofit organization, political campaigns or
operations, an agency, or corporate setting
Demonstrated success developing and executing multi-channel content
strategies
Strong writing, editing, and storytelling skills; able to communicate complex
ideas accessibly
Deep familiarity with major social media platforms and current best practices
Experience with CMS platforms (e.g., WordPress, Drupal, or similar) and basic
SEO principles
Proficiency with web analytics tools (e.g., Google Analytics, Looker Studio)
and social media management platforms
Ability to manage multiple priorities and deadlines in a fast-paced
environment
Experience in a nonprofit, advocacy, or mission-driven organization
Familiarity with email marketing platforms and how content strategy
intersects with email and fundraising
Working knowledge of paid social and content distribution strategies
Experience with accessibility standards and inclusive content design
Background in or exposure to digital fundraising or advocacy campaigns
Passion for the preservation and protection of wildlife and wild places is
highly desirable. Experience in environmental conservation a plus
NWF VALUES
Your actions are expected to reflect the staff values of the National Wildlife
Federation: collaboration, mindfulness, empowerment, inclusivity, and mission
focus. Your competencies should include:
Being motivated by values of equity and responsibility to those most
marginalized;
Consistently bringing a high level of empathy and social skills to work and
interpersonal interactions;
Being committed to deepening an environmental justice approach in policy
priorities, program development and partner engagement;
Actively seeks feedback, direction, and guidance from all team members and
keeps staff informed of decisions that impact them;
Being dedicated to advancing NWF’s internal equity transformation and
compelling partners and allies to incorporate equity into their work; and
Passion for and commitment to NWF's mission
Applicants are invited to learn more about National Wildlife
Federation’s required equity competencies
at https://www.nwf.org/About-Us/Careers [https://www.nwf.org/About-Us/Careers].
TRAVEL REQUIREMENTS
Occasional overnight travel for teamwide functions, professional development, or
vendor relations or sales shows.
LOCATION AND WORK MODE
This position is intended to be remote and based out of our headquarters in
Reston, VA. The National Wildlife Federation is committed to a flexible and
empowered work environment with an authentic community of care for all staff. In
this position, the employee may work in the office, in a hybrid manner, or fully
remote, to be decided jointly with their supervisor in the final stages of the
interview process. For more information on Work Modes, please review the
benefits section of our careers page: https://www.nwf.org/About-Us/Careers
[https://www.nwf.org/About-Us/Careers]
PHYSICAL REQUIREMENTS OF THE JOB
Remaining in a normal seated or standing position for extended periods; reaching
and grasping by extending hand(s) or arm(s); dexterity to manipulate objects
with fingers, for example, using a keyboard; communication skills using the
spoken word; ability to see and hear within normal parameters; ability to move
about the workspace. The position requires mobility, including moving materials
weighing up to several pounds (such as a laptop computer or tablet).
Persons with disabilities may be able to perform the essential duties of this
position with reasonable accommodation. Requests for reasonable accommodation
will be evaluated on an individual basis.
Please Note:
This job description sets forth the job’s principal duties, responsibilities,
and requirements; it should not be construed as an exhaustive statement,
however. Unless they begin with the word “may,” the Essential Duties and
Responsibilities described above are “essential functions” of the job, as
defined by the Americans with Disabilities Act.
COMPENSATION AND BENEFITS
The salary range for this position is $85,000 to $100,000, commensurate with
experience.
We are proud of our designation by Mogul as a Top 100 Workplace with the Best
Benefits, and by Forbes as one of America’s best small employers! We value
work-life balance and a family-friendly atmosphere with flexible scheduling. We
want you to be able to integrate work and personal life with attention to your
self-care, so that your work schedule is not depleting. We offer benefits so you
feel restored and fueled through the day and week.
We offer these supports to help manage your mental, emotional, and physical
health:
Paid time off: Vacation that starts off at three weeks accrual based on a
full-time schedule, unlimited wellbeing (this time can be used for physical,
spiritual, emotional, cultural, religious or financial wellbeing for
yourself, a partner, or family member – including pets), and 11 holidays
We close down for a paid winter break between December 25 to January 1 to
recognize end of-year stress, and time for reflection, rejuvenation, and
spending time with family.
Up to 16 weeks of fully paid Family and Medical Leave
Low-cost health, dental, and vision insurance options – all outpatient mental
health is covered at in-network rates
Therapist available at no cost
Pet insurance and discount perk program
Annual wellbeing allowance
In addition to your salary, we offer the following supports to your personal
finances:
Retirement plan with immediate match and vesting
Annual year end retirement contribution
Tuition Reimbursement
Adoption and Surrogacy assistance
Pet adoption stipend
Student Loan management
Applicants are invited to learn more about National Wildlife Federation’s
benefits package at https://www.nwf.org/About-Us/Careers
[https://www.nwf.org/About-Us/Careers].
APPLICATION
Applications will be reviewed on a rolling basis. Candidates should submit a
cover letter and resume.
For more information on our recruiting process, please review our Careers
page: https://www.nwf.org/About-Us/Careers
[https://www.nwf.org/About-Us/Careers]
We strive to increase diversity, equity, inclusion and justice (DEIJ) in all
elements of our work and with our partners to support the interdependent needs
of wildlife and people in a rapidly changing world. We recruit, employ, train
compensate, and promote regardless of race, religion, creed, national origin,
ancestry, sex (including pregnancy), sexual orientation, gender identity
(including gender nonconformity and status as a transgender individual), age,
physical or mental disability, citizenship, genetic information, past, current,
or prospective service in the uniformed services, or any other characteristic
protected under applicable federal, state, or local law. We are proud to be an
equal opportunity employer. Applicants are invited to learn more about National
Wildlife Federation’s commitment to diversity, equity, and inclusion
at nwf.org/equity [https://www.nwf.org/equity].
We recognize that people come with a wealth of experience and talent beyond just
the technical requirements of a job, therefore our job descriptions are
guidelines, not hard and fast rules. Your experience, which may include paid and
unpaid experience, including volunteer work, helps build the competencies and
knowledge that translates to our openings. Diversity of experience and skills
combined with passion is a key to innovation and a culture of excellence.
Therefore, we encourage people from all backgrounds to apply to our positions.
Please let us know if you require accommodations during the application or
interview process by reaching us at Careers@nwf.org or 703-438-6244.
If selected for this position, a background check will be conducted.