Director, Analytics
We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients
Key Responsibilities:
- Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
- Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
- Create and support executive level presentations and analysis of analytic and data solutions to support client needs
- Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
- Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
- Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person
- Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
- Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
- Ensure data accuracy, integrity, and consistency across deliverables.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
- Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications:
- A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
- Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
- Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
- Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
- Ability to identify business challenges and applying analytics-led strategies to address them.
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
- Comfortable working in ambiguous situations
- Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
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