DISTRICT DIGITAL PERFORMANCE MANAGER
SUMMARY: The District Digital Performance Manager has territorial responsibility for optimizing the digital execution (process, tools and strategies) between an OEM and its Dealers. They act as a consultant for a group of assigned Dealers and work collaboratively with them on the development and implementation of their digital plans.
They are the primary point of contact for the Dealer across sponsored digital initiatives and facilitate the integration of go to market strategy within each of these programs monthly.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service.
Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement/performance.
Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement
.
Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan:
Conduct digital assessment of dealer’s digital programs
Review key digital performance indicators with dealer and develop action plan
Quarterback ongoing technical support requests
Coordinate dealer website customizations
Escalate key vendor issues for the dealer
Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas:
Website and digital advertising
Consumer marketing
Leads
Service
Digital signage
Social/reputation management
Other key digital services
Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs.
Increase dealer satisfaction with brand/aftersales digital initiatives and service providers.