Description
- Join an established Australian business as a Digital Marketing Officer and take ownership of B2C digital campaigns from planning through execution, optimisation, and reporting.
- You’ll work hands-on across paid media, Google Ads, Meta, LinkedIn, TikTok, YouTube, Mailchimp, GA4, SEO, and conversion tracking, using performance data to drive customer acquisition, conversions, and sales.
- This is an opportunity for an experienced digital marketer who enjoys working independently in a fast-paced, performance-driven environment.
Responsibilities
- Build, launch, manage, and optimise paid campaigns across Meta Ads Manager, including Facebook and Instagram, LinkedIn Ads, TikTok Ads, and YouTube advertising.
- Manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing.
- Manage campaign setup, including objectives, audiences, targeting, placements, budgets, bidding, and ongoing optimisation.
- Manage digital campaigns from initial brief through to execution, optimisation, reporting, and performance review.
- Build and manage Mailchimp campaigns, including templates, segmentation, audience management, automation and customer journeys, and reporting.
- Monitor campaign performance and make data-driven adjustments to improve customer acquisition, conversions, and sales.
- Use GA4 and digital performance reporting to monitor results and identify opportunities for improvement.
- Manage conversion tracking requirements, including pixels, UTMs, and attribution.
- Support customer acquisition funnels, remarketing activity, and conversion optimisation across relevant digital channels.
- Support SEO activity, including keyword research and content optimisation.
- Prepare digital copy and campaign messaging for paid media, email, and other digital marketing activity.
- Analyse campaign performance and provide clear insights, actions, and recommendations.
- Manage multiple campaigns, priorities, budgets, and deadlines with a high level of accuracy.
- Other position-level duties as they arise.
Requirements
- Minimum 3 years of hands-on digital or performance marketing experience, with strong B2C digital marketing experience in a customer-acquisition-focused environment.
- Proven ability to independently build, launch, manage, and optimise paid digital campaigns from initial brief through execution, optimisation, reporting, and performance review.
- Hands-on experience with Meta Ads Manager (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and YouTube advertising, including campaign objectives, audiences, targeting, placements, budgets, bidding, and optimisation.
- Strong working knowledge of Google Ads, including Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Hands-on experience with Mailchimp, including campaign creation, templates, segmentation, audience management, automation, customer journeys, and reporting.
- Strong working knowledge of GA4, conversion tracking, pixels, UTMs, attribution, and digital performance reporting, with the ability to interpret data and turn insights into clear actions and recommendations.
- Good working knowledge of SEO, keyword research, content optimisation, customer acquisition funnels, remarketing, and conversion optimisation.
- Strong digital copywriting and communication skills, with the ability to create effective campaign messaging for paid media, email, and other digital marketing channels.
- Demonstrated ability to provide examples of personally executed campaigns, including campaign objectives, direct involvement, optimisation approach, and measurable results; strong attention to detail and ability to manage multiple campaigns, budgets, priorities, and deadlines.
- Ability to work independently and take ownership of campaign delivery and performance, while working in line with Australian business hours; previous digital/performance marketing agency experience, multi-brand/client account management, and experience in insurance, financial services, ecommerce, subscription businesses, or similar B2C industries are highly preferred.
Benefits
- Why Join Twoconnect? We offer more than just a job — we offer a supportive and rewarding career experience.
- Here’s what you can expect from this opportunity:
- Work from home Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
- Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
- We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
- Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
- Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.