We are seeking an experienced Digital Media Strategist that has a proven track record of creating innovative digital engagement strategies. B2B agency experience is required.
Responsibilities:
Media Strategy and Planning
Support the Director of Digital Strategy in building integrated media plans across paid search, paid social and third-party placements, evaluating opportunities based on audience fit, cost per lead and client objectives.
Client Relationship Management
Cultivate and maintain strong relationships with clients, understanding their business goals and KPIs while ensuring client satisfaction and performance targets are met.
New Business and Growth
Support the digital strategy component of proposals and pitches, presenting our capabilities to prospective clients and supporting organic growth opportunities across existing accounts.
Strategic Leadership
Develop and lead the activation of digital marketing strategies tailored to the unique needs of B2B clients across various industries, including healthcare, manufacturing, technology, commercial real estate, professional services and financial services.
Cross-Functional Collaboration
Work closely with brand management, creative, content and technology teams to deliver cohesive and integrated marketing solutions.
Budget Management
Work with the team to track campaign spend against approved budgets, proactively identify pacing or budget concerns and suggest adjustments based on performance.
Activation
Demonstrate hands-on proficiency in executing and managing digital campaigns, including platform setup, ad deployment and real-time optimization.
Account-Based Marketing
Support the Director of Digital Strategy in developing account-based marketing strategies for target-account programs and connecting campaign activity and results to CRM data.
Search and SEO
Oversee SEO and competitive search performance, including emerging opportunities related to AI search visibility.
Content and Creative Oversight
Collaborate with content creators and designers to ensure the development of compelling and effective digital content that aligns with client objectives.
Measurement, Analytics and Reporting
Build measurement frameworks and KPI definitions, working backward from client objectives to define what success looks like. Utilize data from GA4, Salesforce, Semrush, HubSpot and campaign platforms to measure and optimize performance. Develop and maintain performance dashboards and translate findings into clear monthly insights and actionable recommendations tailored to client executives and internal teams.
Digital Assessment and Optimization
Assess existing campaigns, analytics setup and tracking to surface optimization opportunities and inform strategy.
Process and Operations
Build repeatable systems, targeting frameworks and documentation that scale across brands and accounts. Identify and recommend process improvements that strengthen workflow and cross-team collaboration.
Deliverable Value
Regularly assess the usefulness and strategic value of client deliverables, identifying opportunities to streamline reporting and focus resources on the insights and work clients use most.
Qualifications
BA Marketing/Communications or similar.
B2B agency experience required.
4-5 years of proven experience in a digital marketing
Team-oriented with a leadership mentality.
Excellent analytical and problem-solving abilities.
Outstanding communication and presentation skills.
Demonstrated proficiency with Google Ads, paid social platforms including LinkedIn and Meta, programmatic, GA4 (including custom reporting), Salesforce, HubSpot, Pardot and Semrush.
Experience with Tableau and CRM/MarTech integrations is a plus.