Digital Marketing Manager
Company Overview
BoardSpot is a board management platform built for nonprofit organizations. Our software helps organizations manage their board of directors and govern efficiently. We're a small, growing team working to make governance easier for the organizations doing mission-driven work in their communities.
Position Summary
BoardSpot is seeking a hands-on Digital Marketing Manager to build and execute our marketing strategy from the ground up. You'll work across the full marketing spectrum, from SEO and content creation to paid advertising and email campaigns, reporting directly to the CEO.
Compensation
Salary: $66,000 - $70,000 annually
Equity: Equity package included
Benefits: Health insurance, vision insurance, 401(k) with company match, flexible PTO, and more (see below)
Key Responsibilities
Content & SEO Strategy
Develop and execute content strategy to establish BoardSpot as a thought leader in nonprofit governance
Create high-quality blog posts, articles, guides, and resources
Optimize website and content for search engines and AI bots to improve organic rankings and traffic
Conduct keyword research and implement on-page and technical SEO and AI-Optimized best practices
Lead Generation & Paid Advertising
Own paid acquisition across Google, Meta, LinkedIn, and other relevant channels to drive qualified leads
Test and launch new paid channels
Create and optimize landing pages and conversion funnels
Track and improve cost per lead and ROI across all paid channels
Email & Social Media Marketing
Build and manage email marketing campaigns to nurture leads and engage prospects
Grow email subscriber base and launch monthly newsletter
Establish and maintain consistent social media presence
Create engaging social content that drives traffic and builds brand awareness
Analytics & Strategy
Establish marketing metrics, KPIs, and reporting frameworks
Analyze campaign performance and make data-driven optimization decisions
Develop and iterate on overall marketing strategy based on results
Required Qualifications
3-5 years of experience in digital marketing, preferably in B2B environments
Strong content creation and writing skills with proven ability to produce engaging, SEO-optimized content
Hands-on experience managing paid advertising campaigns
Demonstrated SEO knowledge and experience improving organic search performance
Experience with email marketing campaigns and automation
Social media marketing experience, particularly LinkedIn for B2B audiences
Self-starter mentality with ability to work independently and take initiative
Strong analytical skills and comfort with marketing analytics and reporting
Excellent project management and organizational skills
Nice-to-Have Qualifications
SaaS marketing experience
Experience marketing to nonprofits or mission-driven organizations
Marketing automation platform experience
Data analysis and visualization skills
Video production and editing capabilities
What Success Looks Like (6-Month Goals)
Foundation Building (Months 1-2):
Complete audit of current marketing efforts and website performance
Establish baseline metrics and reporting framework
Develop comprehensive marketing strategy and prioritized roadmap
Content & SEO (Ongoing):
Publish 12-16 high-quality articles on nonprofit governance topics
Improve organic search rankings for 5-10 target keywords
Grow website organic traffic by 30-40%
Lead Generation (Months 3-6):
Generate 30-50 qualified leads per month by month 6
Optimize Google Ads to improve cost per lead by 20-25%
Launch and optimize 2-3 new lead generation campaigns
Brand Awareness & Engagement:
Establish consistent LinkedIn presence and content calendar
Build email list by 200-300 contacts
Publish 3-4 customer success stories or case studies
Work Arrangement
This is a fully remote role open to candidates based anywhere in the United States.
Comprehensive Benefits Package
Health Insurance
Vision Insurance
401(k) Retirement Plan with company match
Flexible PTO
Paid Sick Leave
13 Paid Holidays
Bereavement Leave
Jury Duty Leave
Military Leave
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