LeadAdvisors is hiring a Digital Marketing Manager to build and run our digital demand-generation engine. This is a hands-on leadership role for a marketer who can turn clear offers, target industries, website traffic, content, HubSpot automation, and approved paid/outbound-support channels into qualified sales conversations. You'll own website/CRO, SEO and authority content, HubSpot and lifecycle marketing, and campaign performance reporting — coordinating directly with our design and dev team, reporting weekly to the Executive Manager, and showing visible progress within the first 30 days. This is a remote, PH-based role reporting to the CEO and Executive Manager.
Responsibilities:
- Build and run monthly/quarterly digital campaigns tied to our priority ICPs (debt settlement, tax resolution, mortgage, MCA/business lending, insurance, personal loans, financial lead-gen) and core offers.
- Own the LeadAdvisors website end-to-end — structure, content updates, web forms, testing, conversion tracking, and optimization.
- Coordinate with our designer (Ernesto) and IT Director (Jeric) on all site tasks and deployments.
- Maintain and update the LA sitemap in Notion — all page changes logged and tracked.
- Ensure P1 pages are complete and live: Homepage, Services, BPO, SEO, Lead Generation, Automation.
- Follow the pre-launch checklist before any page goes live — no exceptions.
- Own SEO and authority content — keyword research, content clusters, comparison/review pages, and founder/operator insight content.
- Own HubSpot on the marketing side — contacts, segmentation, sequences, calendar, chatbot, workflows, and attribution.
- Clean and enrich contact records before launching any new outreach or campaign.
- Monitor reply rates and booking rates — submit a weekly digital-growth scorecard to the Executive Manager every Friday.
- Keep all outreach compliant — correct sender accounts, no mixed campaigns.
- Track all tasks in Notion with correct parent/sub-task structure; update status the same day work is done.
- Flag blockers immediately with a reason — no going silent.
Requirements:
- 3+ years of hands-on B2B digital marketing experience across at least three of: SEO, website/CRO, HubSpot/lifecycle automation, content, email/nurture, or outbound-support campaigns (exceptional 2+ year candidates with proven HubSpot and website ownership considered).
- Proven end-to-end campaign ownership — able to go from ICP and offer to landing page, content, HubSpot workflow, and booked meeting, not just isolated task execution.
- Direct HubSpot experience: contact management, sequences, workflows, segmentation, calendar/booking setup, and reporting/attribution.
- Proven ownership of a live website — able to coordinate with dev and design, not just hand off requests.
- Strong written English; able to write outreach/landing-page copy, report results to leadership, and communicate blockers clearly.
- Organized and self-directed — comfortable managing multiple concurrent workstreams (campaigns, website, SEO, HubSpot) without a daily check-in.
- Comfortable working async across PH / US time zones.
- Notion experience a strong plus — this role lives in Notion for task tracking and reporting.
- Experience marketing BPO, agencies, financial services, legal, healthcare, or another high-intent B2B service is preferred.
- Reliable home setup — wired internet ≥ 25 Mbps, quiet space for video calls.