This is where you change your story
At Meadows Behavioral Health we understand that new directions to career advancing and improvement can be scary, but we are excited to offer you a possible new rewarding chapter with us! Come join us in transforming lives!
Who are we?
Meadows Behavioral Healthcare is a leader in the behavioral health industry. Meadows Behavioral Healthcare offer a range of specialized programs including residential, outpatient and virtual treatment. We provide care for drug and alcohol addiction, trauma, sexual addiction, behavioral health conditions, and co-occurring disorders. We offer state-of-the-art care including neurofeedback and other services. Our evidence-based approach is rooted in decades of clinical experience, with more than 45 years in the field. Our approach is different and success stories from our patients are the proof.
Who are you?
Are you compassionate, innovative and have a passion to make an impact? Are you looking to get your foot in the door with a company that will believe in your abilities and train you to advance? 75% of our current top-level executive staff are organic internal promotions from within.
We might be a perfect fit for you!
Position Summary:
As the Digital Marketing Manager at Meadows Behavioral Health (MBH), you will support the development and execution of integrated digital marketing strategies that drive brand awareness, audience engagement, and patient acquisition across the organization. This role has primary responsibility for social media strategy and management, overseeing content planning, community engagement, platform growth, social advertising, and the creation of compelling content that strengthens the MBH brand. In collaboration with the Marketing Director and Marketing team members, you will manage key digital marketing channels including paid media, email marketing, marketing automation, and digital campaigns, ensuring all efforts are aligned with organizational objectives and performance goals. Working closely with facility leaders, clinicians, and subject matter experts, you will identify and amplify meaningful stories, insights, and expertise through engaging social content, video, email communications, and digital advertising. The ideal candidate is both strategic and hands-on, combining strong digital marketing expertise with content creation, analytics, and a passion for telling stories that connect with and inspire audiences.
Essential Job Funcations:
Digital Marketing Strategy
-
Support the development and execution of integrated digital marketing strategies that align with MBH's organizational goals, drive brand awareness, strengthen audience engagement, and support patient acquisition across digital channels.
Social Media Management
-
Manage MBH's social media presence across multiple platforms, including content planning, publishing, community engagement, audience growth, and platform optimization. Ensure social media efforts reflect brand standards and support broader marketing objectives.
Content Creation
-
Develop compelling written, visual, and video content tailored to diverse audiences and digital platforms. Collaborate with clinicians, leaders, and subject matter experts to transform complex topics into engaging and accessible content.
Paid Media Management
-
Plan, execute, and optimize paid digital advertising campaigns across social media and other digital platforms. Manage audience targeting, budget allocation, campaign performance, and ongoing optimization to maximize results.
Campaign Management
-
Coordinate and execute integrated marketing campaigns across social media, email marketing, paid media, and other digital channels. Monitor performance and adjust strategies to improve effectiveness and achieve campaign goals.
Community Engagement
-
Foster meaningful engagement with online audiences by monitoring conversations, responding appropriately to comments and inquiries, and supporting positive brand experiences across digital channels.
Analytics & Reporting
-
Track, analyze, and report on key performance indicators across social media, email marketing, paid media, and digital campaigns. Leverage data and insights to inform strategy, optimize performance, and support decision-making.
Trend Awareness & Innovation
-
Stay informed on emerging digital marketing trends, platform updates, content formats, and industry best practices. Identify opportunities to enhance MBH's digital presence and improve audience engagement.
Cross-Functional Collaboration
-
Partner with internal stakeholders, including clinical leaders, facility teams, business development, admissions, and executive leadership, to ensure digital marketing initiatives support organizational priorities and communicate a consistent brand message.
Project Management
-
Manage multiple projects, campaigns, content calendars, and deadlines simultaneously while maintaining attention to detail, quality, and alignment with strategic objectives.
Bachelor's degree required; 4+ years digital marketing experience; proven social, paid media, email, analytics, content creation, and campaign management skills; experience with healthcare preferred.
Key Responsibilities
- managing social
- creating content
- analyzing performance
Skills & Tools
Sprout Social, Hootsuite, HubSpot, Salesforce Marketing Cloud, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, CapCut
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Phoenix, Arizona, United States
- Salary: USD 75,000 – 100,000 / year
- Languages: English
About Meadows Behavioral Health
A provider of behavioral health treatment programs including residential, outpatient, and virtual services. — Industry: Healthcare