MINIMUM QUALIFICATIONS:
High School Diploma, GED equivalent, or practical experience.
Not currently enrolled in or completed a Bachelor's, Master's, or PhD degree
program in a digital marketing-related field.
Less than 1 year of relevant digital marketing experience.
PREFERRED QUALIFICATIONS:
Experience using Google Workspace or a similar suite of productivity tools.
Ability to work independently and within a team framework.
Ability to navigate multiple ambiguous tasks and competing priorities while
finding suitable solutions and seeking help/advice where appropriate.
Ability to be proactive and have a positive attitude.
Excellent communication, organizational, and problem solving skills, customer
service capabilities, and critical thinking abilities.
Enthusiasm and passion for new technologies, demonstrated through personal
projects and commitment to learning new skills.
ABOUT THE JOB:
The Google Digital Marketing Apprenticeship is a Department of Labor Registered
Apprenticeship Program and a structured learning and development opportunity.
During the 18 month program, apprentices will participate in on-the-job
training, related technical instruction, and career development workshops to
develop professional and durable skills. Upon completion, apprentices receive a
nationally-recognized credential, certified by the U.S. Department of Labor.
As a Digital Marketing Apprentice at Google, you will develop the skills you
need to pursue an entry-level career in digital marketing.
You will help define, design, and execute digital marketing campaigns across
channels for brands across the world. You will develop the skills to create
strategy, content, and optimization, using AI tools where applicable to enhance
creativity and efficiency. You will analyze market/campaign data, track key
metrics, and present findings to drive objectives. You will engage clients, and
gain exposure to consumer and business Google products.
Apprentices are paid hourly for their time split between on-the-job training and
related technical instruction, and are required to dedicate 40 hours each week
to the program. Apprenticeships begin with an immersive virtual onboarding
experience to build a foundational understanding of the profession. Apprentices
will then join a Google team to train on-the-job, while continuing to engage in
track-specific learnings and career workshops throughout the program. As part of
the program, apprentices receive holistic career readiness support, and towards
the end of the program will have the time and space to prepare for their next
endeavor.
Find more details about apprenticeships and a list of FAQs on
goo.gle/apprenticeships.
RESPONSIBILITIES:
Support digital strategy design and implementation, including go-to-market
and multi-channel campaigns.
Optimize campaigns and digital assets for SEO, leveraging AI-powered tools
when applicable.
Manage Search, Video, and Programmatic campaigns, track key metrics, and
present comprehensive findings to clients and cross-functional teams.
Practice responsible, effective, and innovative use of AI.