Job Description:
• Lead APA’s Business Innovation & Growth digital brand presence, content ecosystem, and web experience
• Define and maintain digital brand positioning, messaging, and storytelling across Business Innovation & Growth offerings
• Develop and execute content strategy supporting thought leadership, demand generation, and engagement
• Lead creation and governance of websites, landing pages, blogs, case studies, and social media assets
• Own and optimize website experience, user journeys, information architecture, and persona-based pathways
• Drive technical and content SEO strategy to improve search visibility and organic traffic
• Lead conversion rate optimization through testing, experimentation, and performance improvements
• Plan and optimize paid and organic digital channels, including search, social, and programmatic media
• Implement and maintain brand and digital governance, style guides, standards, and quality assurance processes
• Collaborate with Marketing Campaign and Events Marketing Managers on integrated campaign strategies
• Analyze and report digital performance metrics, providing recommendations to improve effectiveness and inform business strategy
• Integrate digital brand efforts with events, partnerships, and thought leadership initiatives
• Partner with external PR agencies and internal stakeholders to develop earned media, thought leadership, and brand storytelling
• Perform other duties as assigned
Requirements:
• Bachelor’s degree in marketing, communications, or related field
• 5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment
• Demonstrated expertise in media relations, content strategy, SEO, CRO, and digital experience optimization
• Experience managing websites, content ecosystems, and paid/organic digital channels
• Ability to translate brand positioning into high-performing digital experiences and content
• Ability to leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights while maintaining quality and brand integrity
• Master’s degree preferred
Benefits:
• Remote Work/Flexible Scheduling
• 401(k) option with employer match of up to 4%
• Medical, dental, and vision insurance options
• Outpatient mental health benefit
• Paid personal/vacation time
• 12 paid holidays
• Family/Medical Leave
• Tuition assistance
• Employee Assistance Program (EAP)
• Short- and long-term disability insurance