We are seeking a Digital Analytics Associate (Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications.
This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university.
Specific Duties & Responsibilities
- Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
- Serve as a subject matter expert for multiple communications vehicles.
- Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
- Conduct interviews, research, and information gathering.
- Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
- May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
- May negotiate with vendors.
- Provide editorial oversight and review of communications vehicles for the designated area.
- Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
- Serve as the primary contact with vendor agencies.
- Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
- Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
- In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants.
- Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
- Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
- Drive implementation of best practices through all paid and unpaid channels.
- Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
- Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.
- Lead website strategy and related needs including management of associated vendor(s) as applicable.
- Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
- Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
- Manage and monitor area budgeting and forecasting.
- Collaborate with peers to share learnings and help cross-promote programs as applicable.
- May oversee the work of support staff in the unit or others with related responsibilities.
- Other duties as assigned.
In addition to the duties described above
- Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution.
- Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis.
- Leverage AI and automation tools to support reporting and advance monitoring capabilities.
- Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables.
Minimum Qualifications
- Bachelor's Degree in a related field.
- Four years of related experience.
- Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
- Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb.
- Strong familiarity with AI capabilities, data visualizations, and dashboards.
Technical Skills & Expected Level of Proficiency
- Campaign Management - Intermediate
- Communications Planning - Intermediate
- Content Marketing - Intermediate
- Digital Communications - Developing
- Editing - Intermediate
- Editorial Research - Intermediate
- Event Planning: Intermediate
- Media Monitoring and Analysis - Intermediate
- Project Coordination - Intermediate
- Vendor Relationship Management - Intermediate
- Writing - Intermediate
Classified Title: Communications Associate
Job Posting Title (Working Title): Digital Analytics Associate (University Communications)
Role/Level/Range: ATP/04/PD
Starting Salary Range: $64,470 - $112,850 Annually (Commensurate w/exp.)
Employee group: Full Time
Schedule: Monday- Friday / 8:30am - 5:00 pm
FLSA Status: Exempt
Location: Remote
Department name: University Communications
Personnel area: University Administration
Bachelor's degree in a related field and 4 years of related experience; experience with media analysis tools like Meltwater, BuzzSumo, SimilarWeb; strong AI and data visualization skills.
Key Responsibilities
- developing communications plans
- monitoring media coverage
- analyzing digital data
Skills & Tools
Meltwater, BuzzSumo, SimilarWeb, Salesforce, CRM
Job Details
- Category: Communications and Public Affairs
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Baltimore, Maryland, United States
- Salary: USD 64,470 – 112,850 / year
- Languages: English
About Johns Hopkins University
A research university that advances knowledge through education, research, and public service. — Industry: Education