This full-time remote role for a Demand Generation Specialist offers high autonomy and responsibility. This role (reporting to the Director of Marketing) will be instrumental in executing marketing strategies, managing campaigns, coordinating with various teams, conducting market research, and overseeing the company's social media presence. They will also manage and create content for the company website, write press releases, and track analytics. This role requires a passion for creative storytelling in all formats and the ability to create digital assets that are creative, original, and effective across various channels. [Initial focus markets: Higher education, Corporate training, Healthcare]
Qualifications
Experience in executing marketing strategies and managing campaigns
Excellent written and verbal communication skills
Excellent understanding of AI and automation technologies
Strong graphic/UI/UX sense and ability to generate compelling visual stories
Experience in conducting market research and analyzing data
Experience building & capitalizing on meaningful social media presence
Proficiency in SEO best-practices
Ability to work independently and remotely
Bachelor's degree in Marketing, Communications, or related field
Experience with HubSpot CRM & Marketing HUB, Webflow, Zapier, Canva, and Google Suite is preferred but exceptions may be made
Previous experience in a high-paced startup is a must
Previous experience marketing to the education sector with a strong understanding of the related buyer personas and workflows is required