Grafana’s Demand Generation team is responsible for creating and accelerating pipeline across the full customer journey — from first touch through expansion
We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists
We’re hiring a Demand Generation Program Manager — a generalist who can own programs across channels and audiences, with a first focus on our existing-customer motion: driving expansion and cross-sell demand within accounts that already use Grafana
This is one of the biggest growth opportunities in the business and one of the least-covered by traditional demand gen
This is not a “run the playbook” role
We expect this person to build with AI as a default — designing agentic workflows that scale programs beyond what headcount alone could, and pushing the team forward on how demand gen should operate in 2026 and beyond
You’d be joining a demand gen team that is genuinely rebuilding how the function works — where AI agents run real production programs, and where the people on the team design the machine rather than turn the crank
If you want to define what a demand gen career looks like in the agentic era, this is the seat to do it from
Own customer lifecycle demand gen. Build and run programs that create demand inside our existing customer base — expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams
Work across channels, not in one. Support and strengthen programs across paid, email, events, web, and outbound as team priorities shift. You’ll be the person who can step into any channel and make the program better
Build agentic workflows. Use AI tools (Claude Code, agents, internal AI infrastructure) to automate program execution — audience building, content generation, signal detection, campaign QA — and treat automation as a first-class deliverable, not a side project
Connect programs to the sales motion. Translate marketing signals into actions sellers actually take: account coverage, buying signals, campaign follow-up. Partner directly with sales leadership on what’s working
Measure what matters. Instrument your programs, report on pipeline impact honestly, and kill what isn’t working
Benefits
Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption
You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity
Strong program management fundamentals — you ship on time, communicate proactively, and work well with sales, product marketing, and ops without needing a coordinator
Experience marketing to existing customers — expansion, cross-sell, or customer lifecycle programs — not just net-new acquisition
5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company (open source / developer-focused a plus)
Comfortable with data: you can pull your own numbers, sanity-check them, and build a program readout a VP would trust
Hands-on with AI in your actual work: you’ve built automations or agentic workflows (or are visibly on that path), and you think about AI as leverage, not a threat or a buzzword
Proven range: you’ve run programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) and can point to pipeline results in each
Experience with PLG or product-led motions alongside sales-led ones
Familiarity with the observability / monitoring / open source ecosystem
You’ve written or shipped something public about AI in marketing operations
You’ve worked in Marketo, Salesforce, and a modern data stack (BigQuery or similar)